Creating More Book Buzz by Joyce DiPastena (Guest Blog)

Joyce DiPastena is very active online and does a lot of “buzz marketing” of her books. She has graciously agreed to share some of her tips with us. Thanks, Joyce!

Some while back, LDS Publisher invited me to write a guest blog sharing some of the ways I have marketed my books online. First, I’d like to thank her for this opportunity and recommend that you begin by reading, if you haven’t already, her own blog on Creating the Buzz. I will try not to cover too much of the same ground.

As suggested by LDS Publisher’s blog title, marketing really begins with what’s called “buzz”. I have heard it said that a potential reader needs to read or hear the title of a book a minimum of ten times before he or she will consider buying a book by an unfamiliar author. Creating buzz is how we get the name of our books out there, so that eventually a potential buyer will begin to think, “I’m hearing and reading a lot about this book lately. Maybe it’s time I check it out!”

Here are some of the ideas I have used for creating “buzz” for my medieval novels, Loyalty’s Web and Illuminations of the Heart:

Create and maintain a website. Websites are more static than blogs and, in my opinion, not as much fun, but they are an important centralized source of information and will often be the first place a reader looks to learn more about you and your books.

Create and maintain a blog. Blogs are a lot more flexible, and in my opinion, much more fun than websites. Blogs are a good place to record random and not so random thoughts about your writing or anything in your life or the world that happens to strike your fancy. They’re good places to make announcements about your books, do interviews with other authors, write book reviews, and hold contests for copies of your books or other people’s books. Blogs are pretty much limited only by your imagination.

Celebrate the “milestones” of your book by holding contests. Hold a contest when you sign your book contract. (I gave away a box of Mrs. Cavanaugh’s chocolates when I signed mine.) Hold a contest to celebrate the unveiling of your cover art. (I gave away a framed print of a medieval-themed painting to celebrate the new “medieval” cover art for Loyalty’s Web.) Hold a contest to celebrate your book becoming available for pre-order or order on DeseretBook.com or Amazon. (I gave away gift certificates to both online bookstores towards the purchase of copies of Loyalty’s Web…and the winners were honest with their win and bought copies of my book. And at least one of those buys resulted in both a new fan and now a very good friend.)

Make up your own milestones and celebrate them with your potential readers!

NOTE: When holding a contest, ask a question about your book that forces the entrants to read your cover blurb or the first chapter of your book (posted on your website or blog) to find the answer, then have them email the answer to you to enter. That way, entrants might be intrigued enough by your book to buy a copy, even if they don’t win your contest.

Advertise your contests everywhere you can…on Facebook, Goodreads, Twitter, and LDS Publisher. Do the same when your book gets a good review. Even if people don’t enter your contests, just seeing you post about it creates a sense that “things are going on with your book”. I had a woman email me, saying she’d been following the progress of Illuminations of the Heart on Facebook (through my status updates), and offered to review a copy for her review blog, Library of Clean Reads and if she liked it (which she did), recommend it to her reading group. So you never know who might be watching those status updates of yours!

By the way, never refer to your book as “my book” when you advertise or blog about it. Always refer to it by its title. Remember, your goal is to get people familiar with the TITLE of your book, not merely the fact that you’ve written one.

Donate copies of your book for giveaways on other people’s blogs, and be willing to return the favor. Be satisfied with small turnouts for your contests. Another recent personal example: I held an online “book release party” on my blog for Illuminations of the Heart, where I gave away a small, “illumination” themed prize every hour for eight hours. I only had a very small handful of people actually enter my hourly contests. But one of the women who won a prize subsequently went out and bought a copy of Illuminations of the Heart. She liked it so much, she not only posted reviews on Amazon and Goodreads, but FIVE other book review sites that she found online. So again, you just never know…seemingly small turnouts may result in very large results! And again, the advertising will still catch people’s eyes.

Be observant. Look at what other people are doing to promote their books, then copy or adapt their ideas to your own needs. Remember ideas, like titles, are not copyrightable.

Here are some important links that can help you create “buzz” for your books:

Good luck and happy buzzing!

I’d just add a couple of things: make your book titles links to more information about the book or to where you can buy it; and always provide links to your website and blog when you do a guest blog somewhere. 🙂

See what Joyce has done to create buzz about her books at her website and her blog.

Ghost Writer Wanted (again)

I’m not sure if you are the right person to contact about my questions but I simply don’t know where else to turn. I am wondering how to get a book published by and LDS company. I have a truly amazing story to tell about my life the past few years and my battle with brain cancer, recovery, mission,struggling with drug use, and my journey back. I have started writing but I am not a writer, or at least I don’t consider myself one. I’d rather have someone who is a writer possibly write it for me. So I am curious what my options are as far as how to tell my story. Are there LDS ghost writers? I really don’t know anything about getting a book published at all. Where is a good place to start? I’m sorry these questions are kinda dumb, but like i said, I really don’t know anything about this. Any help would be greatly appreciated! Thanks.

Yes, this is the perfect place to ask your question.

First, understand that this is a very difficult type of story to sell. You have a limited market and unless you’re a celebrity, most of the bigger publishers are going to pass. So will the bigger distributors.

You’ll probably have to self-publish and do a lot of personal promotion and marketing. I’d recommend going with a POD so that you don’t end up with 2,000 books sitting in your garage gathering dust.

However, there are people who ghost write. Check the comments HERE.

Anyone else do ghost writing? Post your contact info in the comments.

Writing Your Book Club Questions

I’ve seen some book websites (and sometimes published books) with kits for book clubs—everything from discussion questions to activities to refreshment ideas. What makes for a “good” book club kit?


Having book club questions as part of the printed book is becoming very popular. You’re more likely to find/need to provide these questions for women’s books and Middle Grade/YAs. Discussion questions depend on the type of book and should be more than just a book content trivia quiz.

Personally, I like questions that relate things that happen in the book to the reader’s real life.

From a book club perspective, get some ideas HERE and HERE and HERE. You’ll want to customize them for your book.

As far as a book club kit, the more you provide, the better. You could do themed party ideas and provide suggestions for anything from decorations and invitations, to games and other activities, to refreshments and door prize ideas—your imagination is the limit.

Is this necessary? No. But as someone who attends a couple of book clubs and often finds them tedious, it is lots of fun to turn it into a party. (Which I do when it’s my turn to host.)

Creating the Buzz

My first novel was just released and I’d like to get some buzz going (my publisher doesn’t do much) but I don’t know where to start? Any ideas? Can you give me some step-by-step suggestions?

If I had a new novel coming out, I’d start with the free/cheap stuff first. I also would have started a few months ago, but that’s okay. You can still do all these things now.

  • Set up a blog or website with info about yourself and your book.
    (Good examples: Josi S. Kilpack [love the visually attractive details on her books; her site probably cost money, but you can do similar things with content for cheap] and the “Crusty Old Broads” who wrote The Company of Good Women series [good info on books, authors & upcoming events, visually attractive] )
  • Use the LDS Publisher sites to their full advantage. Take a look at what I do here and send me the needed info:

    —Send me info about your book, so I can post it HERE.

    —Send me info about yourself, so I can post it HERE.

    —Send me a review copy so one of my reviewers can post it HERE.

    —If you have book signings or other appearances set up, send me the info so I can post it HERE.

    —Offer to sponsor either the LDS Publisher blog or the LDS Fiction/Fiction Review blogs.

    —Start commenting on the blogs to get your name recognized (if you have a Blogger blog, your comments will auto link back to your profile, where you will have links to your website and/or blog about your book.)

  • Do the same things above at other sites and forums that allow it.
  • Offer to speak at schools, book clubs, libraries, etc. on a topic related to your book.
  • Tell everyone you know how excited you are about your new book.

Now for the things that cost a little more money.

  • Make business cards with the cover of your book on one side and your contact info on the other (including your website/blog URLs).
  • Make postcards with the same info and send them out to announce book signings and other events. Be sure to include URLs to where the book can be purchased online.

Readers, what am I forgetting? Feel free to share what you’ve done, with links to where you did it.

Writing Tip Tuesday: How Do I Know When My Chapter is Over?

I’m ready to divide my manuscript into chapters and I was wondering if there is an equation for converting my document pages into book pages. This would greatly help me with placing chapter breaks.

A general rule of thumb (and you know that old adage about rules) is that a chapter should be about 10 to 12 pages, maybe 14, but no more than 16. It’s also generally a good idea to vary the length of chapters, to create drama or suspense. For example, chapter 1 might be 10 pages; chapter 2 might be 12 pages; chapter 3, 14 pages; chapter 4, 10 pages. You get the idea.

Chapter length is also dependent on genre. Historical, romance and literary fiction have longer chapters. Mystery and suspense have shorter chapters—sometimes only two to three pages. I’ve seen chapters that are only a few words. This is rare, but can be used effectively.

I’d rather an author err on the side of short chapters, rather than one that goes on and on. (Readers do occasionally need bathroom breaks, after all.) Also, I like chapters that end with a little tease, inviting me to—sometimes demanding that I—read on.

However, the number of pages in a chapter is less important than what happens in a chapter. Just like a paragraph conveys a unique idea, a chapter creates a unique scene or event that moves the story forward in a concrete step; or a chapter may be a series of small but interconnected scenes or events. It’s a matter of feeling complete.

There is no magic number or equation. I’d recommend that you do some study of the structure of popular books in your genre. Pick a few best sellers from a variety of authors and do some analyzing as you read.

  • Count the number of chapters, as well as the number of pages in each chapter. What is the average length? Are the chapters within the books the same length or varied?
  • How does the author use the chapter length to add tension to the story?
  • Analyze the structure of individual chapters—is it one scene or several related scenes? Is it one event, one POV, or multiple events and POVs?
  • Does the chapter feel cohesive and complete?
  • Does it end at a natural break in scene or events? Or does it end in a cliff hanger? Does this help or hinder the reading experience?

After you’ve analyzed several popular books by authors you enjoy, go back to your book. Read it slowly, noticing where it changes scenes, events and/or POV. At each change, determine if this is a good place for a chapter break or if it is a small change that is part of a larger scene or event by asking yourself the same questions you asked as you analyzed the books you read.

  • Are there a sufficient number of pages since the beginning of the chapter? Are there too many? Do I need to develop this scene or action a little more? Do I need to cut some of it out or break it into two chapters? (How long was the previous chapter? Is this one a little shorter? A little longer?)
  • Does this scene or event (or these several interconnected scenes or events) draw to a natural conclusion?
  • Does this section feel cohesive and complete?
  • Does this feel like a natural breaking place?
  • Do I want this chapter to have a soft ending/resolution? Or do I want it to be a cliff hanger? (What was the previous chapter ending? I recommend varying this a bit. That doesn’t mean they can’t all be cliff hangers, but vary the “height” of the cliffs the reader will be hanging from.)

To read what other writers have to saw about breaking your book into chapters, click HERE, HERE, HERE, HERE and HERE.

How Many LDS Publishers Are There?

I am also a BYU student who just turned a “self published” book in as a creative project for a class. The professor loved the book and suggested I should look into publishing it for real. Since I was more concerned about a good grade than publishing, this is a brand new concept for me, and I have no idea where to start.

My book has a definite LDS slant so I jumped on the internet to see who the LDS publishers are and found your site. You may be just the perfect person to get me started wading into this undertaking. I’ve looked at the submission guidelines for Shadow Mountain, Covenant, and Horizon. (I tried to look at Cedar Fort also, but the link to their submission page was broken.)

Are there other LDS publishers out there other than these? Is any one better than another to start with? Any other suggestions or helpful hints you want to throw my way would also be appreciated. Much thanks in advance.


Oh, there are so many more LDS publishers than that! For example, the biggest one: Deseret Book. (Shadow Mountain is one of their imprints.) How many are there? I don’t know—there are always new ones popping up and others closing.

Without knowing what your book is about, it’s hard to know what to advise. Do your research. Submit to the companies that publish the type of book you’ve written.

There are free lists of LDS publishers online HERE and HERE. Some of the info may be outdated.

Or THIS, which costs money but is pretty comprehensive.

[Cedar Fort’s site is working fine right now. HERE is the link to their Submission Page. ]

WTT: What Should I Write?

Ideas for books come from a zillion places.

Sometimes a character just pops into your mind and refuses to leave. Their voice must be heard and you build your story around them.

Sometimes you’ll dream a scene, or an entire plot, and fashion your book from that.

Sometimes a current event on the news or something in your personal life will spark an idea. Or even reading a poorly written book.

But what if all you know is you want to write a book? Where do you start? How do you pick a genre or find a plot?

I recommend your first stop is your own bookshelf (or your library history). What do you read? What do you love? Divide your books into genres and count how many you have in each. The genre with the most books is the one you should be writing in.

Then I recommend googling that genre, learning about it. What are the best sellers? What are the typical story lines and conventions for that genre? I feel comfortable guaranteeing that somewhere in your study of the genre, you’ll stumble upon a spark that will start your book.

Follow Your Bliss

Hello LDS Publisher, I am a BYU student and an aspiring writer who loves your blog. [thank you] I have a question: I’ve heard rumors from my friends in the sf&f writing scene here in Utah that most of the LDS publishers (Deseret, Shadow Mountain, Cedar Fort etc) are eagerly looking to acquire, more so than usual and especially for LDS novels with an sf&f spin. Is this true?

I know that it’s never a good idea to “chase the market,” but I have a story idea for an LDS fantasy novel that I could probably have ready to submit within the next three months, if I made it my top priority. I have several other more mainstream projects that I’d like to shop around in New York, but if the LDS market is more open to acquisitions right now, would it be better to work on my LDS project first?


The publishers you’ve mentioned do seem to be looking to acquire. Other smaller ones have slowed down a bit.

As to the SFF preference, that is so hot right now—and has been for awhile. That doesn’t mean publishers aren’t looking for other things too, but like any business, they like to give their customers what they want.

As to which you should work on first—IMHO, work on the one that has the most energy and excitement for YOU. That will give you a better story because you are more invested in it. Chasing the market is only a good idea if you happen to love the particular genre and story line that’s hot.

Romance Plot Lines

Hi, LDS Publisher!

First, thank you so much for creating this site and troubling yourself with us, the plague of novice writers. [you’re welcome] I’m happy to discover your carefully channeled expertise and only just now became one of your ‘followers.’ 🙂 [thanks. I love followers.]

But I have a question. . . I’ve been thinking about romances—any love story found in any tale. I’ve been trying to categorize them because I’m currently trying to decide what type of romance I would like to emerge in my second novel. So far, I’ve tagged four scenarios that bring about any well-known love story.

1. The man and woman are from opposing spheres/worlds
2. The love is forbidden
3. There’s someone else
4. The relationship was built on a lie

Would you suggest another scenario? Or consolidate one of the four? I’ve been thinking about some of my favorite love stories and it seems like many of the most successful emerge from the first scenario. Or, my favorite option, they combine a few of the scenarios to make a more complex story. What do you think??

Thank you so much for taking the time to consider this. I didn’t know who to bounce this off of, and then I found you! You might actually know something!! [ya think?]

I found the following at Author’s Den. It’s written by Kathye Quick. You can read the full article HERE. This is a good site with pretty good info. I’m reposting an excerpt from the article here, rather than simply linking to it, because on their site it sort of all runs together in places and is hard to read.

These are her basic romance plot lines:

  • Adventure. Your heroine goes out in search of fortune motivated by someone or something to begin the adventure and needing the hero to complete the task. (Any Indiana Jones movie).
  • Pursuit. Make sure there is real danger associated with getting caught, and in fact, your hero and heroine may even get caught or almost get caught before the end. Establish the ground rules for the chase, establish the stakes and start the race with a motivating incident. (Murder on the Orient Express)
  • Rescue. The hero, heroine and “bad guy” weave a journey of pursuit, separation, confrontation and reunion. (The Princess Bride).
  • Escape. Begin the plot with the imprisonment (of person, of mind or of concept), deal with the plans for the escape and make sure that these plans are almost upset at least one time until finally comes the escape or the liberation of the heroine’s heart. (Rapunzel)
  • Underdog. The against all odds plot. (Cinderella).
  • Temptation. This plot examines the motives, needs and impulses of human nature. The hero and heroine must learn something about themselves and why it is right for them to give in (or to not give in) into the temptation. A lot of inner turmoil, a lot of emotion in this one. (Adam and Eve).
  • Change. The change usually can only be accomplished through love. (The Frog Prince).
  • Forbidden Love. The hero and heroine defy social convention and pursue their hearts, often with dangerous results. (Romeo and Juliet)
  • Sacrifice. The sacrifice is often made at a great personal cost, often with a strong moral problem at the center of the story. Make sure the reader understands why the sacrifice must be made. (Casablanca)

[End quoted material.]

I’d also add the Beauty and the Beast category, where the man seems like a rough, boorish animal, but then we discover he’s really a prince of a guy.

I personally prefer a story that weaves together a couple of different plot lines. I find them more interesting.

What else, readers? Other romance plot lines?

Also, which is your favorite?

Speaking of Publishers. . .

An editor from a new publishing company left a comment on Monday’s post. I love it when my peers comment. Especially when they say nice things. Because I’m vain.

She didn’t post a link to WiDo’s website. Here it is. I’m glad to see that there are some people who aren’t afraid to jump into the market with both feet right now. (Personally, I still have my big toe in the market but that’s about all I can do right now.)

It isn’t clear whether they’re looking for books with LDS content or just good clean books. Maybe they could clarify?

The reason I brought this up though, is I’m wondering what your perspective is on the LDS publishing market now.

It’s been awhile since Deseret Book and Covenant/Seagull joined together. Several small publishers have closed their doors. Other publishers have cut back on accepting new titles. One publisher seems to be going nuts acquiring new authors, but they’re also pushing back release dates.

What has been your experience lately?

Previously/Continuing to be published authors: Are you finding it business as usual? Are your publishers accepting your new manuscripts with the same zeal as before? Is the time from acceptance to release the same? Or has it increased? Have you had to look for a new publisher because yours closed? Are you finding that being published by a now closed publisher gives you creds to get in somewhere else? Or not?

Accepted authors waiting for release: Has your release date been pushed back? By a little or a lot? Or has everything gone forward as planned?

Not yet published authors: Do you feel your chances of being accepted are less than they were a few years ago? Do you feel you’ve run out of options in the LDS market? Does that make you want to give up on writing for LDS readers? Have you considered self-publishing? How seriously? Would you consider an alternative type of publishing—say, a new publisher who distributed through less traditional methods?

I’m just curious as to the general feeling of those writing for the LDS market right now.

Waiting for Spectacular

[Now that the technical issues have been resolved, I can post Wednesday’s post.]

This may seem like an odd question, but do publishing companies ever find themselves without something good to publish? What do they do then? Not publish? Or publish something mediocre?


Depends on the company. Larger companies get enough submissions that they can fill their schedule with enough good titles to satisfy their sales department.

Smaller companies do sometimes find themselves without manuscripts they feel strongly about. My company was often in that situation—especially the first couple of years.

What they do about it also depends on the company. We chose not to publish anything, rather than publish something we weren’t ecstatic about. Other companies insist on putting out a book on their regular time schedule, so they’ll publish something less than wonderful.

Now my question for you is, why did you ask this question?

Very, Very Basic Self-Publishing Tips

I want to talk a little bit about self-publishing. This is becoming more of an option with publishers accepting fewer titles.

First, before jumping into it, get yourself an education. Read up. I recommend The Complete Guide to Self Publishing by Tom and Marilyn Ross. It’s complete, it’s thorough, and it’s balanced.

There are also some good books by Dan Poynter. He has solid information, but he’s a little too pie in the sky. It’s not quite as easy as he makes it seem.

Here are some basic self-publishing tips:

  • Non-fiction is easier to self-publish and sell than fiction.
  • Before you print anything, get a distributor. If you’re targeting the LDS market, you need a distributor that can get your book into the bookstores. If you’re going national, you need to get your book into Baker and Taylor and/or Ingram, and on Amazon.
  • Hire a professional editor.
  • Hire a professional typesetter who has experience with books (if they use Word or Word Perfect, they are not professional).
  • Hire a professional book cover designer. (A good graphic designer may or may not know anything about designing for books.)
  • Yes, you need an ISBN number and the correct type of scannable bar code on the back.
  • Yes, you need to register it with the Library of Congress.
  • Create a publishing company with a professional sounding name and list that as the publisher. Do not use your own name. In most cases, advertising that you’re self-published is not a good idea.
  • Plan to do a LOT of marketing. Your distributor may or may not actually market your book. Find out what they do and don’t do, and then make up the difference. (What’s “the difference”—read one of the books I suggested.)
  • Plan to do a lot of hand-selling of your book.
  • Lower your sales expectations. Do not print 10,000 copies at first. I recommend starting with a POD printer. The per book cost is higher, but you won’t end up with 2,000 copies sitting in your garage.

But I Tried to Find You, Honest, I Did!

In a comment on this post:

I am writing an extensive commentary on the book of Matthew. On the topic of plagiarism, many of the comments I would like to use are listed in several sources verbatim with no citation on any of them. How does one go about citing in this situation?


If you’re quoting scriptures, the only citation you need to make is which version you’re using. That is usually done on the copyright page and sometimes mentioned in the introduction or foreword.

If you’re quoting someone else’s commentary, do your very best to find the original source. Sometimes you can Google the quote and it’ll pop up. Unfortunately, some quotes are attributed to a variety of people and it’s difficult to find the original.

If you can’t find a source, you cite it as “Source Unknown” within the text. Then on the copyright page, make a note that explains you’ve done your best to track and cite sources correctly, but if a reader knows the source of a quote listed as unknown, to please contact you. Then double-check their source information to make sure it’s correct and add the new source in the next printing.

It also helps to keep a log of all the different ways/times you’ve tried to find the source and the results. That way, if someone sues you later, you can prove you did due diligence.

Writing Tip Tuesday: Writer’s Notebook (pt 2)

Last week, I suggested you keep a writer’s notebook as a way of tracking those brilliant flashes of writing ideas. I promised to talk about more uses for a writer’s notebook this week. I should have followed my own advice because last week, I had several really good ideas for this post. Now, as I’m sitting here ready to write about them, I can’t remember what they were. I’m having to force myself to recall and/or regenerate this list. If I’d jotted them down in my notebook when I first thought of them, I’d be good to go right now.

Therefore, I wish to reiterate (which is such a redundant word when “iterate” would do just as well) that the number one purpose of your writer’s notebook is to remind you of your wonderful ideas.

Other ways to use your writer’s notebook include:

  • Practice writing. Be adventurous. Try things that are new to you—a different genre, POV or writing style than you usually choose. Remember, in your notebook, your writing doesn’t need to be perfect. It’s free-flowing. It’s spontaneous. It’s purposefully not good. If you get hung up on good writing, your notebook will not be the resource it could be.
  • Write every day. This is critical. It is a way of training your mind to write on demand. Over time, you’ll learn how to get yourself in the writing mood.
  • Writing pages. Some people do “morning pages” as suggested by Julia Cameron, who recommends three longhand pages when you first wake up, on whatever comes to your mind. If you’re not a morning person, do evening pages, or lunchtime pages, or whatever works for you. Daily freestyle writing is a good idea for everyone.
  • Prime the pump. Use your notebook to start your writing session. Whenever you sit down to do your regular writing, spend 5 to 15 minutes notebook writing first. This gets the creativity flowing and can help prevent writers block.
  • Create lists. To-do lists are great. It doesn’t necessarily need to be writing to-dos, although that certainly works. It can be a list of anything— Christmas ideas, new recipes to try, or your personal bucket list. If you don’t like to-dos, then make lists of favorites or do one of those annoying online memes. The simple process of listing moves your brain into creation mode.
  • Character sketches. I mentioned people-watching last week and describing people that you see in your notebook. You can take this a step further and create full-blown character sketches. These can be characters for your work in progress, or someone you might use in the future. Make up a secret life for someone at the mall or your alter-ego. Write a complete and detailed character bio.
  • Dialogue. Write snippets of dialogue. You don’t have to limit yourself to transcribing overheard conversations. You can rewrite a conversation you had last week—writing what you wish you had said.
  • Play “what if” to create some basic plot outlines. Get creative with your current plot. Start with where you’re at in the story, then throw in some outrageous “what if.” You may not use it now, but it could become a springboard for future plots and ideas.
  • Writing prompts. Use idea prompts, story-starters or competition themes to generate ideas. There are a zillion books out there with writing prompts in them. Writer’s Digest has them online and in their magazine. If you’re cheap (like me), Google Gadgets has several daily writing promps that can spark your imagination. I have some of these on my personal iGoogle page. I rarely use them exactly as they are, but sometimes they’ve helped me get started.
  • Read your notebook. Don’t just write in it, go back and review it on a weekly or monthly basis. Pull out those ideas that you find are especially good. Create an index page for them, or copy them into a second notebook or a computer file.

Keep your old notebooks in a safe place. When you find yourself with a bad case of writer’s block, go back and review your notebooks that are years old. You may find an old nugget has turned into a mother lode of new ideas.

Readers, if you keep a writer’s notebook, feel free to share with us how and when you use it.

Backing Up: A Cautionary Tale

I should have known better. I have many, many writer friends who’ve lost precious files due to inadequate back-up. I thought I was better than that. I thought I was taking precautions. I backed up all my writing files (I thought) to copied files and stored them in a different place on my hard drive. I also put them on a jump drive. I thought that was good enough. It was not.

My hard drive crashed. Many files were unrecoverable. Although most of them were on my jump drive, I’d gotten busy and lazy and hadn’t put my newest WIP (nearly 40,000 words) on the jump drive. I also had an “idea” file, where I put basic plot lines for future books, that hadn’t been updated to my jump drive in about a month.

I learned the hard way that a good back-up system is worth its weight in gold. Fortunately, most of them don’t cost that much.

A good back-up system needs to be:

  • daily
  • automatic, invisible and easy
  • off-site

There are several systems out there that fit this profile. (I ended up choosing Carbonite but this is not a commercial for them).

I just thought I’d share this with you and hope you’ll pass it along to your readers so they’ll avoid my truly sorrowful fate.

Amen.

Writing for Fun and Not-for-Profit

Dear LDS Publisher, Your request for book reviewers started a huge debate in my writers group. I mentioned it in our last meeting because I thought it was a fun idea and a way to maybe get some exposure because I’m not yet published. But when I told them I’d be writing for free, one of the group members got really mad. She said we should never, ever, ever write for free. That writing for free is not only demeaning to ourselves, but also dilutes the earning capacity for writers everywhere. Another member then said that this might be a good way to earn writing creds. Then everyone else jumped in with opinions and suddenly we were all involved in a heated argument. How do you respond to that?

First off, everyone in your group needs take a deep breath and calm down.

Now.

Writing online book reviews is not a way to get legitimate publishing credits. Unless you’re applying for a job as a professional book reviewer, you wouldn’t mention this in a query. It would be a useless fact, akin to mentioning that you do underwater basket weaving as a hobby. Even if you are going into the reviewing profession (and I use the term “profession” loosely), it’s not much to brag about since anyone can publish anything online. So forget the creds angle.

As to writing for free, yes, as a general idea I discourage it. If your writing is good, you deserve to be compensated. Look for paying markets.

However, IMHO, there are conditions under which you can (and should) write for free. (Notice that none of the ones listed below say, “Write for free because you’re a new or inexperienced writer.”)

  1. Do it for fun. Sometimes you come across a publishing opportunity that just looks fun, but they don’t pay. If it floats your boat and you want to do it for love, not money, then go ahead. This could include many online magazines, contests, and articles or short stories that wouldn’t sell in traditional markets (for example, an article on choosing the best dye for your underwater basket weaving designs).
  2. Do it to support a cause or an organization you believe in. Many writers do freebies for various charitable organizations—with or without a byline. You might choose to write for a church newsletter, your child’s s school, or a political cause. This is not demeaning your writing—it’s you, being a good citizen and a charitable person.
  3. Do it to help or inform others. This is what you do out of the goodness of your heart. For example, do you think I’ve gotten paid for the past three years of writing this blog?* Not one red cent, until I started running ads a few months ago (and I only did that because I’m in semi-retirement and I’ve become accustomed to some of the luxuries in life, like food and shelter). I do this blog for the warm fuzzies it gives me every time I read your comments. Many writers offer free mentoring in subjects they’re familiar with, just for the sake of being a good and generous person.
  4. Do it to build your career. This type of free writing includes your personal blog, your website, guest blogging to generate interest and visits to your website, articles in professional journals and other places that highlight your career as a writer. This is part of a marketing plan, a conscious decision on your part, and should include references to your website, blog, book, or whatever it is you’re promoting. This is not an attempt to see your name in print, no matter what, or to polish up your skills until you’re “good enough” for a paying job.

Doing free book reviews for me would fall under the first three categories: it would be fun, you would be supporting a cause you believe in (namely, LDS fiction) (and me), and you would be helping to inform others.

*I just passed the three year anniversary for this blog on April 7th. I intended to make a huge deal of it, but I forgot. Maybe I’ll do something tomorrow.

What is Plagiarism? (aka Quit Stealing My Stuff!)

Plagiarism: the unauthorized use or close imitation of the language and thoughts of another author and the representation of them as one’s own original work. (Dictionary.com Unabridged. Based on the Random House Dictionary, © Random House, Inc. 2009.)

Notice how I gave credit to the definition above? Notice that I provided a source AND a link? Notice how even dictionary.com provided their source?

This is what you do when you copy stuff from any source and use it for your own purposes, whether from a printed book or posted on the Internet.

When you copy the wording from one blog (example: MINE) and post it straight on another blog (example: YOURS), and you give no source, that is called plagiarism. It’s illegal, unethical, and extremely bad manners.

Folks, I have StatCounter (see bottom right sidebar). About once a month, I check out who my visitors are and where they’re coming from. When I see a new referring blog, I go visit it. All too often (once is too often, and it’s happened way more than once), I find blogs by writers, on the subject of writing, that have lifted my posts and put them on their blogs—verbatim! Without credit back to me. (Shame on you!)

And when I say verbatim, I don’t mean that they saw that I talked about POV on Monday and they did their own post on POV on Tuesday, pretty much making the same points I did but putting it into their own words (although that’s irritating to me and just kind of lazy on their part). No, I literally mean “verbatim”—as in, “in exactly the same words; word for word.”* (Notice how I did this quote differently, but still gave credit to the original source?)

As a writer, you should know better and do better. If you don’t know better, inform yourself. And quite stealing my stuff!

P.S. As a publisher, yes, I researched authors who submitted to me and read their blogs and websites. If I discovered that they used someone else’s words on their sites without credit, they were rejected outright and were added to my “never publish this person’s work” list.

*(Dictionary.com)

Writing Tip Tuesday: Keep a Writer’s Notebook

Ideas come at odd times and you need to be prepared. Carry a notebook with you everywhere you go. This can be a pocket-sized notepad, a cheap steno pad that fits in your purse, or one of those pretty decorated things that cost way too much money but make you look really cool when you’re writing in it.

What the notebook looks like doesn’t matter. That it exists and is within easy reach is critical.

Let’s say your waiting for your turn in the dentist chair and you overhear a clever conversation between a mother and child. Get out your notebook and jot it down.

Or maybe you’re at the park, and overwhelmed by the Spring-ness of the day. Write an in-depth description of what you’re seeing, hearing, smelling, touching, tasting.

Or let’s say you’re struggling with a character and while mall-watching (you do go hang at the mall just to watch the people go by, right?), you see the perfect embodiment of a secondary, but critical, character. Whip out that notebook and write down the details—from the greasy long black hair and pierced left nostril to the holey Keds® sneakers on his feet.

If you don’t keep a writer’s notebook, start one today and practice using it. I’ll be posting more uses for this notebook next Tuesday.

Books On Writing

There are a lot of books and gadgets out there on writing or that supposedly help you write better. Are there any that you would recommend? I am particularly looking for books that help me be more creative.

I have a whole shelf (or 10) of books on writing. A few of my favorites (in no particular order) are:

I also have a new writing book on order that hasn’t arrived yet, but it looks great — Book in a Month by Victoria Lynn Schmidt. She has some great free downloadable worksheets HERE.

So readers, is this something you’d be interested in on a somewhat regular basis? A quick review of writing books and other writing related stuff?

Also, what about online writing courses I’ve received the occasional e-mail asking if I teach writing classes. I’ve always responded that I was too busy for that. But now that I’m in semi-retirement, it may be something I could consider. They wouldn’t be free. I have to support my chocolate habit somehow. But I’d try to keep the prices reasonable.

In your comments, let me know if you’re interested in a) writing book/product reviews, and b) online writing courses. If you are interested in online courses, let me know what specifically you’d be interested in.

Sitting, Waiting, Wishing. . .

My publisher just pushed back my release date by six months. This has also happened to some friends of mine (different publisher). I also have a friend who kept getting their date pushed back, then finally, the publisher dropped them completely. I’m worried. What’s going on?


If you’d asked me this question a year or two ago, I’d have said that most likely your book was pushed back because the publisher picked up another book with a more timely topic or a book they thought would sell a little better. And that could still be the reason for your change of release date.

These days, however, it could also very well be that they just don’t have enough money to publish according to their original schedule. Publishers all over are delaying releases and trimming their publishing budgets. It’s just part of this wonderful economic boom we’re experiencing.

Unfortunately, the only thing you can do about it is to come up with some killer promotional ideas, present them to your publisher, and hope it will impress them so much that they’ll bump someone else’s book back and put yours in their slot.

[Sitting, Waiting, Wishing. . . by Jack Johnson (Love this song!)]

Writing Tip Tuesday: The ‘So What?’ Factor

When you’re writing, you need to consider the “so what” factor—that is, whatever it is that makes the reader care about your story.

Let’s say you have a story about a woman in her 30s who is divorced and looking for a new romance. So what? I know a dozen women in my own neighborhood who fit that description. Why should I care about what’s happening to the woman in your book?

Is it her personality? Is she funny? Quirky? Always getting into trouble?

Is it the way she finds romance? Is there a mystery involved? Suspense? Danger? Or does she continually reject the guy next door who is perfect for her?

There has to be an investing reason for the reader—and it’s usually the characterization, the plot or both. The more reasons a reader has to invest in your novel, the more they’re going to like it.

Take some time to evaluate your novel and your audience. Look at your plot and ask yourself, “So what?” Then look at your character and ask, “Who cares?” When you can answer those two quesionts, you’re on the right track.

Quoting General Authorities

If you quote a living general authority, where do you request permission? Does the church own the copyright or does the individual speaker?

Also, you do need to submit separate requests to the church for each quoted item or for each project?

At one point, I think I had a link to the Church’s copyright information but I’ve googled all morning and can’t find it now. I did find THIS, which talks about using music.

The Church is subject to the copyright laws of the U.S. You can find the copyright law HERE. Specifically, you need to know what constitutes FAIR USE. Since copyright law is written in legal-speak, it’s sometimes very difficult to interpret. That’s why you can find several books that help interpret it. I have a much used copy of THIS ONE.

When quoting General Authorities, copyright ownership depends on your source. Sometimes it’s the Church who owns the copyright and sometimes it’s the General Authority. But either way, you start at the same place, which is The Church Copyrights and Permissions Office.* Contact them and ask for specifics on how to request permissions.

*50 East North Temple Street, Salt Lake City, Utah 84150; 801-240-2190

Writing Tip Tuesday: Chicago Manual of Style

My internet receiver got blown over yesterday and I spent so much time dealing with that, that I didn’t get a tip written for today.

However, in the comments on last week’s tip about the reference books, a reader asked if The Chicago Manual of Style was online. I googled. And yes, it is.

HERE.

As for an online LDS Style Guide, there is THIS. It’s not as complete as the printed guide and I’m not sure if you can fully trust this one, since it’s a wiki and someone might have posted misinformation, but I guess it’s better than nothing.

Dumped at the Prom

Does everyone feel weird writing to a pseudonym? Hahaha. [You’d be surprised at how many advice columns are written under pseudonyms.] I have a difficult situation and a colleague at LDStorymakers suggested I contact you.

I’m writing a historical fiction series. Books one and two are out but [my publisher] pulled the plug on the series. I took it to [other publishers who] passed. [They don’t want] to own four books while [my original publisher] owns books one and two.

The series illustrates the generation being prepared to receive the Restoration, so while the LDS influence is not overt, it is woven through the books which makes it challenging to take it outside the LDS literary market. It was set to be a six book series, timed so the last book’s release coincided with the bicentennial of [a historical event]. So I’m pressed for time and need to make some hard decisions.

I am tentatively planning to self-publish through Booksurge, an Amazon company. I’ve made arrangements to contract the editor of books one and two to do the edit and maintain a consistent quality between the books.

Are there any other options I’ve missed besides the self-publishing option? Do you know anyone who has published through Booksurge? If so, I’d love to know what their experience was.

Thank you for offering a listening ear. Any advice would be very appreciated.


It is so disappointing to be dumped mid-series. It’s kind of like being dumped at the prom and having to find another ride home. Don’t take it personally. It’s happening to others right now too, not just you. One of the effects of our wonderful economy.

If you can’t get another publisher to finish your series, or get your original publisher to release the rights to the first two volumes, then your only other option is self-publishing.

I do know people who have used BookSurge successfully. The Reckoning by Tanya Parker Mills is published through BookSurge. Another company you might look at is Lightning Source. Be sure to have it edited and typeset professionally. Try to capture the feel of the first cover designs and you should be fine.

The biggest drawback is going to be distribution—getting the books into the bookstores. You may want to talk to a distributor and get that lined up before you put much money into the project.

Another issue is making sure the profit margin is there so that you can offer the standard industry discounts to stores without having to overprice the books.

Readers—if any of you have used BookSurge or Lightning Press or another of these types of programs, let us know in the comments about your experiences and which company you’d recommend.