What types of projects do you get the most excited to produce and
promote?
When I am reading through a manuscript and I laugh out loud (because I’m supposed to, not because it’s awful), I know I have a winner.
When I realize I’ve just read several pages and forgot to edit, I know I have a winner.
Other than that, this is a tough question to answer because I can get excited over any genre, fiction as well as non-fiction, that is really well written.
In fiction, I want something that tells a good story. I like something that touches me deeply, that speaks to common issues and core fears that most of us deal with. I like things with a positive ending–notice, I did not say happy. The book can end on a tough note, but there needs to be the promise that all will be well eventually.
In non-fiction, it has to be supportive of gospel principles and teachings. It needs to make me see something old in a new light or help me to understand something new. It needs to be a topic that a significant number of people would be interested in reading (like LDS history, marriage & family, etc.), or that a small group really, really needs or wants (like addictions, abuse, etc.).
And it always helps if the author is really pleasant and easy to work with.