Category: LDS Publisher

Posts on navigating the LDS publishing world.

E-books for Christmas

I’m writing a Christmas story, that I am going to give out to friends for Christmas gifts. I am not a published author yet. I’ve thought about possibly putting it as an online e-book, but don’t know if it costs money to do. That way, if they enjoyed it, they could show it to other friends and family. I guess my question is what is your opinion of e-books? I plan on going the regular route of publishing companies when I finish my novel. But for short stories to share with others, what would be the best way to share – besides giving them a file or printout of the story?

I wouldn’t make an e-book out of something you planned to publish in the future without the permission, guidance, help of your publisher/agent. But an e-book is a great way to distribute a story you’d like to share with family and friends.

You need to create the file—which is often a pdf file (my preference because you can make it look pretty) or some type of generic text file (easier for you; but ugly). You also need a delivery method—which could be as simple as sending it through e-mail.

If you want a fancy delivery service where you can post the file and let people come download it at their convenience, you’ll need some type of website and server capabilities to do that. You could create a Yahoo group and post it in the Files section. That is free.

Or if you want something more complex, you’ll need to get that info from somewhere else. I’m not involved in that part of our company. (We do very few e-books.) For a really spectacular example of doing this, see what Marnie Pehrson has done. I have no idea how she did it so I can’t really help you with the specifics.

Anyone with experience on this want to chime in?

Self-Promotion: Easier Said…

It has come to my attention that we need another discussion on self-promotion because some of you (and YOU know who you are) are not very good at it.

I understand that it is hard to go around tooting your own horn. You don’t want to be so over the top that your friends and family run screaming each time they see you coming. But there are some simple and very easy ways to self-promote that are very rarely offensive. Here are a few (in no particular order).

  1. Donate copies of your book to your local libraries. If you write for children or teens, donate copies to the local schools. If you’re up to it, offer to do a book reading or a class on becoming an author, etc.

  2. Offer your books as prizes in community events, blog contests, etc.

  3. Join some of the online social networking groups and/or blog rolls; submit posts and/or articles to online communities. There are a gob: MySpace, Facebook, Cre8buzz, Digg, Sk-rt, Helium, BlogHer, Digg, BlogCatalog, Stumble, Squidoo, etc. The purpose of this is to get people to come to you blog or website where they will see a tastefully posted image and description of your book on the sidebar/webpage.

  4. Join writing and book review forums and comment on a regular (weekly) basis. Don’t spread yourself too thin. Select the ones where you feel you fit in. Use a signature in these forums that links to info on your book(s).

  5. Join local networking groups, like Chamber of Commerce, service clubs, book clubs, writers groups, etc. Select ones that give you the opportunity to spotlight yourself and your books, or that provide networking social events.

  6. Offer to donate reading copies of your book(s) to book clubs.

  7. Create a simple e-mail signature with a link to info about your book(s). You don’t want this to be 10 lines long, two or three at the most.

These take minimal effort to set up and maintain yet they put and keep your name and your book in the public eye.

Do you have a simple, effective promotional idea? Please share in the comments section.

For some other good ideas on promotion, read here and here and here.

Pen Names

What are the advantages and disadvantages of using a pen name?

A pen name has one purpose: to hide or screen your identity from your reader.

There are several legitimate reasons to do that, the most common one is when an established author wants to write in a new genre. I talk about that here.

Some authors just have an issue with using their real name–either they are afraid no one will like their book and they don’t want to be embarassed later, or they are afraid they’ll be the next J.K. Rowling and want to protect their privacy. Sometimes the subject matter of the book is such that they need to protect their identity (for example, if it’s a memoir about something that’s socially unacceptable, or where you could get sued if people knew you wrote the book). Or maybe they don’t like their real name. Or maybe the publisher doesn’t like their real name. Whatever.

The disadvantage is that your friends, neighbors, old boyfriends, the teacher who said you’d never write worth anything, will never know it’s you when your book ends up on the NYT Best Seller list.

It might also create some issues if you’re out there promoting your book and people recognize you, but usually only if you’re already well known. For example, if Hilary (she’s a first-name celebrity now, right?) used a pen name to write about politics. That could be a problem.

A similar problem is that some readers will feel cheated if they find out you’re not using your real name. This is more of an issue with non-fiction where you’re presenting yourself as an expert in the area you’re writing about. They wonder if they can trust what you’re saying.

If you want to use a pen name, talk to your agent/publisher about it. Discuss the pros and cons with them and then make a decision. Personally, I don’t think it’s a big deal either way, but I do like to see authors use their real names when possible because I think if they’ve gone to all the trouble to write a good book, they deserve all the credit and perks that come with that.

Promotional Expectations

What should an author expect from a publisher in the way of promotion?

In addition to what I mentioned in yesterday’s post, I made a few suggestions here and here.

What’s the best way to promote a book?

Depends on the book, the genre, the target audience. There are a few suggestions in the links above. But in addition to this, brainstorm. Look at what others are doing and adapt them to your situation. But don’t be a Nathan Newauthor. DISCUSS the possibilities with your publisher and TOGETHER decide what will work best.

More on Promotion

Doesn’t promotion/marketing fall mainly to the author, especially in the LDS market? [I added “marketing” to this question, because they’re so closely related.]

No, it doesn’t. Yes, an author has to do a lot of promotion for their book but it is an error in thinking that the author does the majority of the promotion for their book.

Your publisher is going to concentrate on marketing your book to the bookstores, to get it in the stores and on the shelves. A lot of this promotion is very “behind the scenes” to the author. It includes schmoozing, developing industry relationships, phone calls, mailings, e-mailings, faxes, catalogs, order forms, shelf liners, in-store posters, promotional discounts, convention booths, sometimes personal visits to the stores, etc., etc., etc. It also includes things like the cover design and layout of your book, to make it attractive to the buyer, pre-market research, and all sorts of stuff that takes time and costs money–90% of which you, the author, will not see happening. We’re honestly not just sitting there twiddling our thumbs. We have a monetary investment in your book that we want to recoup and to build upon.

The author promotes mainly to the reader via book signings, television and radio shows, newspaper reviews, press releases, bookmarks, business cards, websites, blogs, post cards, firesides, buttons, t-shirts, and whatever else you can think of. (Some of which the publisher will provide, or assist you in creating; all of which you should run past them.)

Dollar for dollar, I know I’ve outspent every single one of my authors in marketing and promoting their books.

Now, for a few other questions. I am going to give you MY answers, as in, OUR company policy. Your publisher may have a different policy and/or attitude. When in doubt, ask them.

Is it acceptable to blog about or announce on your website, an upcoming (6 months or so from now) book release?

Yes. It’s fine to blog about your challenges and rewards of your work in progress, to post about it as you move through the submission and acceptance process, where it’s at in printing and marketing. That’s great. It creates a buzz and an expectation; it also personalizes it to your blog readers. They’ll be more likely to buy your book if they’ve shared your journey.

Don’t post content because 1) it will likely change; 2) if the reader doesn’t care for your first draft, they won’t be drawn to read the finished book.

Also, do not post negative things, like “Gee, my stupid publisher blah, blah, blah” or “I hate my book cover…” All of that puts a negative spin on your book and decreases interest.

Is it acceptable to continue to blog about the book release?

Yes, see above.

Do most publishers provide bookmarks or other promotional items if the author asks for such?

We do—up to a certain amount and under certain conditions. If the author wants more or different items, then we negotiate it on an item by item basis.

Bottom line: an author should obtain permission for all promotion, including blogs?

You shouldn’t have to clear every single blog post with your publisher. We don’t have time for that and we wouldn’t be publishing you if we didn’t have some faith in your writing abilities. However, I really liked Josi’s suggestions about a marketing plan. If you make a quick outline of what you intend to do, include blogging on that list. Then if your publisher has a problem with it, they can contact you to discuss it.

The Horrible Story of Nathan Newauthor

On the subject of marketing and promotion, I’m saddened to hear that some publishers don’t get back to their authors in a timely manner concerning promotional events. Sometimes it’s beyond their control and a matter of bad timing, but if it’s a regular occurrence, that’s really unfortunate. And as an author, you may feel hamstrung in your efforts because there is probably a clause in your contract somewhere that says you have to have all promotional pieces and marketing efforts approved by your publisher.

There is a reason for that clause as illustrated in this story about Nathan Newauthor. Nathan is a soon-to-be-published new author whose book is currently at the press. In his enthusiasm and inexperience and without permission and approval from the publisher, Nathan decides to get very creative with his marketing ideas. Having read a book on guerilla marketing for writers and being encouraged to push the envelope by friends and family (who know very little about the publishing industry), Nathan creates and hand distributes a promotional piece at an event with nearly 1,000 attendees that are HIS TARGET AUDIENCE.

Wa-hoo! Those orders ought to start rolling in.

Here’s what Nathan doesn’t understand.

  1. Although he and his mother thought it looked quite attractive, his marketing piece was very unprofessionally done. It looked like it had been copied at Kinko’s and hand-cut and assembled. Which it had been. Now, let’s think for a minute. Does an ugly promotional piece encourage or discourage someone to go purchase a product? Do the people he gave promo to know that Nathan lovingly slaved for hours to create this? Do they give him an A for effort? No. They think the publisher did it–and if that’s the best the publisher can do, why would they think the “real” book would be any better? Nathan most likely just lost 800 of the 1,000 people in his target audience.

    If Nathan’s publisher had been involved, the promo would have been professionally designed, using appropriate fontage and color and white space and all that other graphic design mumbo-jumbo that most people poo-poo, but which has an actual, measurable impact on the buyer.

  2. Nathan spent way too much money on the project, so he decided to just do a few in color and the rest in black and white. Color says, these people know what they’re doing; black and white says, these people are working out of their garage on a shoe-string budget.

    Had Nathan’s publisher created the piece, it would have been in color and printed at a much lower price. Because we have connections.

  3. Nathan thought it would be great to get advance notice out for his book. Good in theory. But if you market too soon, you lose momentum. Since his release is over a month away, it’s too soon to market to the end customer.

    Nathan also thinks people will pre-order his book. No, they won’t because his name is not J.K. Rowling. They’ll go to the bookstore or website, decide to wait to get the book when it’s available, and then FORGET about it.

    Publishers understand this. We time our advance notice.

  4. Nathan didn’t know (because he didn’t bother to ask) and the publisher hadn’t told him (because it clearly states in the contract that Nathan has to approve all marketing efforts and since he didn’t, the publisher had no way of knowing he was planning something like this) is that there was trouble at the printer and his books are going to be delayed by several weeks past his scheduled release date.

    Publishers know that release dates can be tentative and they plan accordingly. New authors believe the release date is carved in stone.

  5. Nathan thought it would be a great thing to let all the people at this event know about his upcoming release. What he didn’t know is that the event coordinators have a very strict policy against distributing promotional pieces at said event. In fact, if a publisher does that, they are very often asked never to return.

    If Nathan had asked his publisher, the publisher could have prevented this serious faux pas.

  6. Nathan thought he was doing his publisher a favor because the event coordinators are one of the publisher’s largest bulk buyers. But they don’t like what he did. They are not happy. If they are severely unhappy, not only will they NOT buy Nathan’s book, but they may also stop buying other books from this publisher. Nathan thinks he was only promoting himself and his book, but in reality, since the publisher’s name was all over the marketing piece, he was also indirectly representing the publisher, and by default, all of their other products as well.

    Again, the publisher could have prevented Nathan from not only shooting himself in the foot, but also from shooting the feet of the publisher and their other authors.

  7. Nathan thinks marketing and promotion is all fun and games, and that anything goes. As long as he’s paying for it, what’s the harm? What he doesn’t realize is that he’s created a situation that could cause a lot of potential harm, for himself, for his book, for the publisher and for every other author the publisher represents.

    Because the event coordinators are a major buyer of the publisher’s products, the publisher has to keep them happy. This is especially important in a small market like ours, where there are only so many distribution channels.

    If the buyer is ticked, and the publisher blows it off, they lose credibility with the buyer. If the buyer is really ticked, the publisher may have to choose between Nathan Newauthor’s not-yet-released book and placating the buyer. Since Nathan’s book is one teeny part of the publisher’s product line, and the buyer is a huge part of the publisher’s income, what do you think the publisher is going to do? The choice could literally be between dropping the author like a hot potato or going out of business.

    Worst case scenario: the publisher decides Nathan’s mistake puts them in a high-risk situation, cancels the contract with Nathan, destroys the book, and sues Nathan for loss and damages due to breach of contract.

    Best case scenario: the publisher gives Nathan a harsh talking to, holds the release of the book until everything is smoothed over with the big buyer, and is now very reluctant to consider future projects with Nathan.

Point of the story: Just because an author doesn’t understand why a publisher has a certain policy or clause in their contract, it doesn’t mean there’s not a very good reason for it. When an author disregards that, they are asking for trouble.

Another point of the story [for those of you who still don’t quite understand this concept yet]: Yes, for the publisher, the bottom line IS ABOUT THE MONEY. If we don’t make money, we won’t be publishers for very long.

One last point: If this is too restrictive for you, then you are free to self-publish. No one is preventing you. But if you choose the traditional publishing route, you have to be willing to play by the publisher’s rules.

P.S. This is not a fictional story. It is based on true events, but the names and a few small particulars have been changed to protect the… well, you know.

P.P. S. Fortunately for Nathan, the publisher was able to smooth things over with the buyer and he got the best case scenario.

Because Nice Matters…

A publishing company needs to have a working calendar where we schedule due dates, press dates, release dates, etc. When I start a calendar year, I usually have a pretty good idea of which projects I’m going to be publishing during that year. I calendar their release dates according to a specific list of criteria. Due to budget restraints and other limited resources, I have to stay as close to my calendar schedule as is humanly possible.

Point One: The nature of the publishing business is that things are always getting delayed. It always takes longer to do something then you think it will. A key employee gets a two-week flu. The graphic designer goes on vacation. The printer has a brain cramp and forgets he agreed to do a project by a certain date. Shipments get held up in customs. Whatever. The bigger the publishing company, the more flexibility they have and the less likely the printer is to forget them, but still. It’s always something. We try to pad our schedule for emergencies like these but sometimes things happen outside of our control. Yelling at US doesn’t heal our employees or influence the customs master. We expect you, the author, to understand and be patient. We will be nice to you by explaining these things as soon as we know about them and we expect you to be nice back.

Point Two: When an author and I agree to a release schedule, and I tell them I need their finished manuscript by February so that we can release it at Bookseller’s in August–and they agree–then I pretty much need their manuscript when I say I do. If the author doesn’t get me their manuscript until April, then their project is now competing with another author’s project and release date.

What am I supposed to do? Tell Author B, who did get their manuscript to me on time, that their book will now miss Bookseller’s because Author A was two months late with their’s?

I understand that things happen. Authors have real lives too. If life smacks you in the face and you’re going to miss your deadline, let me know as soon as possible. Talk to me. I will be understanding. I will be nice. I might be able to swap your schedule with someone else’s and get you both out in time for Booksellers. I’ll certainly work with you as much as I reasonably can because I like your book; I want your book.

BUT I’m not going to bump someone else’s book–which I also like and want–to accommodate yours. I’m not going to work 18 hour days and rush both projects through. I’m also not paying my employees overtime to get your book done so it can be released on its original schedule. I’ve already paid them for twiddling their thumbs for two months because your book wasn’t there to work on when it was originally scheduled.

When this happens (and it does more often than not), please don’t climb up my back or yell at my employees because your book wasn’t at Booksellers as I’d originally “promised” and don’t accuse me of breaking agreements and acting without integrity when YOU were the one who dropped the ball.

I will be nice to you, but I expect you to be nice back.

Just Do It by Rebecca Talley

It’s approx three weeks until LDSBA and I have way too much on my plate. So thank you, Rebecca, for being today’s guest blogger.

I’ve always loved to write, but life has had a way of getting in the way.

I wrote poems and short books as a youth, but placed writing on the back burner while I attended, and graduated from, BYU, married, and began having a multitude of children. During this time I took piano lessons, learned to knit and crochet, redecorated my house(s), studied how to raise horses, and chased my kids from one end of the day to the other.

One day, I told my husband that I’d like to get back into writing. He encouraged me to pursue it, but, once again, I let life get in the way. I figured that when I stopped having kids, I’d have time to write. Or, when the laundry mountain wasn’t as big as Mt. Everest. Or, when I could cook and freeze several meals so I could get ahead of the cooking. Or, when the dishes grew legs and walked themselves to the sink. Or, when life slowed down. Or . . . .

Then, my epiphany. Life would never slow down and I would never stop having kids (okay, maybe that will happen someday). If I truly wanted to write, I needed to stop making excuses why I couldn’t write and just do it. I needed to focus on the one thing, besides my family and the Church, that was most important to me.

I stopped taking piano lessons, put away my yarn and needles, suspended the redecorations (my husband was quite thankful for this resolve), gave the foal to my daughter for her to train, and tried to stop chasing my kids all day long (well, that hasn’t happened, yet).

I focused the little time I had on writing. I read books, took classes, attended conferences, joined email groups, asked thousands of questions, and surfed every writing-related website I could find. Oh, and I wrote. I wrote and wrote and wrote. I have notebooks filled, and many half-filled, with things I wrote—I kept misplacing the notebook I was using and had to keep finding other ones. (Important safety tip: keep your notebooks in obvious places and/or ban your children from ever using any of your notebooks as an artist pad).

I still had babies. I even homeschooled my other children for a time. I served as Primary President. I attended my children’s activities and cooked and cleaned and regularly climbed Mt. Everest, but I made time to write because it became a priority. With my newfound focus, I managed to publish a children’s picture book (Grasshopper Pie, Windriver, 2003) and sell stories to online and print magazines, including the Friend.

No, I didn’t learn to be Wonder Woman (though I’d love to look like her in that costume and have her lasso of truth); I learned to focus on writing. I learned to make writing my priority over knitting, playing the piano, and repainting my house. I learned I couldn’t do everything well, but, maybe if I put all of my effort into that one thing I enjoyed the most, I might be able to learn how to do it well enough to share it with others.

We’re all busy. We all have demanding lives. Writing should never become more important than our spouses, families, or fulfilling our duties in the Church, but, if we truly want to write, we can find the time to just do it.

Rebecca Talley
www.rebeccatalleywrites.blogspot.com

ARCs and Galleys

What is an ARC?

An ARC is an advanced reading copy. They are usually printed before the regular print run is done, either using a short run printer or a POD service. They often have a plain cover with just the title and author info. They are usually perfect bound, although I have seen some with spiral bindings. ARCs are sent out to key reviewers in advance of the release date to get the marketing buzz started. They may also be sent to bigger buyers to review before they place an order. There were no ARCs for HP #7.

What is a galley?

A galley is the press proof. There are pre-press galleys which are printed after typesetting but before they go to press. Authors are usually given these as their final proof copy—last chance to make corrections (meaning small typographical changes, NOT rewrites). But the usual use of the word is for the final proof from the printer. Publishers review this to make sure the printer has all the pages in the right order and all the fonts are printing correctly, etc.

Christmas in July

I am working on the final edits of a novel that takes place during Christmas time. It is not a “Christmas book” per se, but I’ve begun to wonder, because it’s my first book, if I ought to change the season for marketing reasons. Does the season a book takes place in have any bearing on a publisher accepting a first time novelist?

Not really. We might schedule the release date based on the season of the book, but that wouldn’t make any difference for acceptance.

I’m assuming there was a reason your book takes place during Christmas, so I’d say, no, don’t change it unless a publisher asks you to.

Odds & Ends

How will the prospective readers “visit” talk shows and radio shows? On the television and radio, I suppose, but those would probably be local stations in Salt Lake City and would therefore exclude anybody living outside broadcasting range.

Turn it into a podcast (easy to do) and post it to author’s & publisher’s websites and anywhere else we can get it.

I don’t know what a “jump drive” is.

Also called “thumb drive,” it’s a small portable storage device that plugs into your computer via the USB port.

you said you’d provide all the buyers with this jump drive thing, right? So if somebody bought it off the internet, it would be included in the package? Or could they have the possibility of asking you, the author, for the promo piece once they can prove to you that they’ve bought the book? They could answer a question or forward their e-mail ordering form, or whatever, and then you’d send the jump drive in the mail?

If I did this, which I wouldn’t because it would be way to expensive, I’d put a mail-in “proof of purchase” form on one of the back pages of the book that they’d have to photocopy and mail in with a copy of their sales receipt.

Coming in a little late as usual, but I’ve seen the expression “sticky post” on several blogs. What’s a “sticky post?”

On a forum, it’s a way of creating the discussion category that keeps it at the top of the list. It’s an option you select when you create that category. As for a regular blog…? Not sure. Anyone else know?

Behind the Scenes Acceptance Process

Can you tell me what happens when you receive my manuscript? Do you have a first reader that sifts through all the manuscripts and then passes on his/her picks to you? When does a manuscript go to outside readers? Do all publishers use committees to decide the fate of a manuscript? Who has the final say? Do you follow the same procedure with all manuscripts?


I have an assistant who does a pre-read and sorts them into piles–ones I will probably want to read and ones that I will probably reject. We’ve worked together for a long time, so she’s pretty accurate at guessing what my response will be. If she really likes something, I put it at the top of the pile.

I go through the rejection pile first because those are pretty obvious and there’s no need to keep those authors waiting. I write my own rejection letters–most of them are form letters, but sometimes I offer suggestions on what to improve.

The manuscript goes to outside readers if the in-house staff likes it enough to consider publishing it. We need to make sure it will appeal to a fairly wide spectrum of readers.

If they’re smart, publishers have some type of committee giving them input. Who is on that committee depends on the size of the company. It may be the readers or it may be a group of employees, or it may be an official committee which includes the finance and marketing departments.

Who has the final say? Depends on the company. It could be the head editor, the president, the marketing VP, or a majority vote of the committee. In my company, it’s usually a unanimous vote of the committee.

We follow the same procedure 99% of the time. Sometimes we’ll publish something that has a majority vote, but not very often.

Blogging 101—Extra questions

I have a blog site, but no one reads it. How do I attract an audience?

Read this post and all the comments.

Do you think it’s better to have a separate blog from your website or blog within your website? Or does it matter?

Whichever is easiest for you. But if your blog is separate from your website, make sure it has links back to your website that are obvious and easy to find.

Is there an advantage to blogging with others (i.e. Writers in Heels, Six LDS Writers and a Frog, etc.)?

Yes! More exposure. Their readers will read you on the group blog. If they like you, they’ll also start visiting your personal blog.

How do I [insert technical stuff here]?

With all the technical questions I’m getting, I’m starting to think maybe I should dump this blog and start one on blogging, etc. Oh, wait. That would make me a geek–a fate that should be avoided no matter what the cost. (sigh) Here are a few of the resource sites that I use:
Blogging Basics 101
Blogger Tips & Tricks
The Real Blogger Status

I’m fascinated that so many people can find time to not only write books/articles/stories, but also find the time to write consistently interesting and helpful blogs.

Priorities. It is Your Job as an author to promote yourself and your work.

I feel like I have nothing of interest to blog about. There are so many talented authors with so much more experience, why would anyone want to read something I’ve written on a blog? How can I offer anything of value to readers?

I’m sort of shocked by this question. The whole point of being a writer is that you have something burning inside, something to say. If you don’t have anything to say, then your novel won’t have much to offer either. If this is truly, truly how you feel, and not just a moment of discouragement, you shouldn’t be looking at writing as a career choice.

That’s all I have about blogs. On to the next question…

Blogging 101—Driving Readers to Your Site

I may not get all the blogging terminology correct here because I’m new to blogging myself. Also, I am not a geek—at least, not on Wednesdays. But you’ll be able to get the general concept behind these ideas.

The most important thing about having a blog is to get your name and writing style noticed. If people recognize your name on the cover of a book, they’re more likely to buy it. Also, because repeat visitors to your blog like you, when you announce your book, they’ll be very likely to run out and buy it. Or at least check it out from the library.

The blogging community is one of your biggest assets when it comes to driving traffic to your own blog site. Here are some ideas:

  1. Find bloggers you like and ask them to trade links with you. You put their link in your sidebar; they’ll put your link in their sidebar.

  2. Comment on blogs. Lots of them. And don’t do it anonymously! When you leave a comment, readers can click on your name to go to your profile and from there, they can click on your blog. That’s too many clicks for me, so I also suggest…

  3. Create a signature with a link to your blog and post it at the bottom of every comment you leave.

  4. Join blogging communities. There are gobs of things out there you can join. Some are referral blogs (what are these things called?) which are basically lists of blogs that focus on a particular topic or area, or whose writers fit a certain profile—like www.ldswomenblogs.blogspot.com which Josi so graciously told us about in her wise use of the comments section on this blog. Some blogs sponsor short term programs, like a book club or something, and will let you sign up and participate. Join as many of these as you can. Post comments to all the other member’s sites. (Please post your favorite blog communities in the comments section.)

  5. Join forums. There are gobs and gobs of online forums. Join them. Post comments. Use your signature with a link back to your blog. (Please post your favorite forums in the comments section.)

  6. Personal e-mail—use your signature here too. Every personal e-mail that you send out should have a link back to your blog. Your friends want to know about your blog. They like you. They’ll support you.

All of these ideas (and many others that I hope readers will suggest in the comments section of this post) will get people to visit your blog. Keeping them as regular readers is another thing altogether.

The most important factor in building a regular readership for your blog is GOOD WRITING! Interesting, unique, entertaining, informative.

Blogging 101—Settings, Part 3

Before I start on today’s list, I forgot a setting from yesterday. It’s under “Publishing.” Send Pings—Yes. This notifies the web crawlers that you’ve added new stuff to your blog. The more often you add stuff, the higher you move in the search engines.

Template: If you are new to blogging, stick with a standard template. Find something you like, something simple and clean. Some templates let you adjust more fonts and colors than others. Edit HTML only if you know what you’re doing. (Save your code first.)

Links: In your sidebar, link to your website and any other blogs you participate in. You can also link to blogs of friends and other authors and often they will agree to link to you as well.

Labels: This feature works like an index. It lets you create topic categories. It invites visitors to read all your posts on a particular topic. If you’re doing a personal/slice of life blog, limit your labels to a dozen; long lists are just…too long. Post them in your sidebar. (My list is too long, but I don’t care. I’m not doing this for promotional reasons but to make it easy for you to read about particular topics.)

Pictures: Use pictures in your posts and in your sidebar as much as you can. Pictures invite people to read your blog. Some people do a “Picture of the Day/Week” which they change daily/weekly. This keeps your site active and invites the web crawlers. (See note on Pings above.)

Other pictures that are a must on your sidebar are:

  • a profile image—an attractive photo of yourself, or at least a cute icon.
  • covers of your books—WITH LINKS to where they can be purchased.
  • icons for any programs/rings/circles/whatever that you are a member of (discussed in more detail tomorrow)

Archive: There are several ways you can set your archive. Some are space savers and you may be tempted to use them. Don’t. Use the hierachical method because it shows your Post Titles in the sidebar, at a glance. Like the title of your book, the titles of your posts are important. They should stimulate curiosity, interest, invite readers.

Hit Counter: There are several free hit counters out there. I recommend adding one early on. This helps you track visits to your site so you can know if what you’re doing is effective. You can have it be invisible or you can display it on your blog (as I do; scroll down to bottom of my sidebar). Set it to count unique visitors, not page loads. Set the interval to 24 hours.

Blogging 101—Settings, Part 2

I’m using Blogger as my resource for the order in which I talk about settings. I am only discussing the ones that directly effect using your blog as a marketing tool for your writing. In Blogger, many of these settings have a question mark beside them that you can click on for more info. If you use a blog host other than Blogger, it probably has similar settings, but they might call them something else.

BASIC
Add your Blog to our listings? Yes, you want to do this. A reader may find you by browsing Bloggers list.

Show Email Post links? Yes. This allows readers to easily e-mail your blog to their friends, making it more likely for them to come read other posts on your site. (If you’re worried about someone stealing your stuff, put a copyright notice at the top and/or bottom of every post.)

FORMATTING
Show # posts/days: Set this to at least 7. Visitors to your blog are a lot more likely to scroll down to read additional posts than they are to click a link.

Convert line breaks: Yes. This helps keep your post from running all together. In fact, do a double return at the end of each paragraph. This makes it nice and clean and easy to read.

COMMENTS
Show: Yes. Invite comments to your blog. People like to share their opinions. In fact, one of the best things that can happen is when your readers start a conversation between themselves in your comments section. That means they’re coming back, over and over again.

Who Can Comment? Unless you’re having a real problem with vicious posters, set this to allow everyone the ability to comment. You want to invite participation on your blog, not exclude people.

Backlinks: This allows people to link back to your blog from their blog. You very definitely want this; it increases your sphere of influence. Readers are much more likely to find your blog through a backlink than they are by simply surfing the Internet.

Show comments in a popup window? Yes. If a reader has to keep clicking to return to the main page, they will stop.

Enable comment moderation? Again, unless you are having trouble with vicious or nasty posters, this is not necessary. People want to see their comments posted immediately, not wait several days for you to check your e-mail, notice there’s a comment waiting, and approve it.

Show word verification for comments? Start your blog with this turned off. It’s annoying to have to type this stuff in and some people will not go to the trouble. If you start having problems with spammers, then you can turn it on.

Show profile images on comments? Yes. It’s fun to see the photos or icons that people use to represent themselves.

ARCHIVING Enable Post Pages? Post Pages give each of your posts their own unique web page, in addition to appearing on your blog’s front page.* YES! This makes it much easier for people to include links to a specific post on your blog within their blog. You want this.
*quoted from Blogger

SITE FEED/RSS FEED
You want people to subscribe to a feed from your site. This makes it much easier for them to see when you’ve added something new and they are much more likely to come back when you do.

Also, it lets people put your site feed on their blog, for example, in the sidebar. That allows visitors to their blog to see the title and/or first sentence of your newest post. This is a good thing.

I have three more posts about blogging and then I’m done. Tomorrow I’ll do Settings, Part 3, and talk about templates. Next I’ll talk about driving readers to your site. Last I’ll answer the questions I’ve received that don’t fall into these categories.

Blogging 101-Settings, Part 1

If you’re blogging for promotional reasons (and if you’re an author or wanna-be, that should be your #1 focus), there are a few settings and other things that will make this easier for you.

Domain name: Choose your domain name carefully because you cannot change it later. Most people will come to your blog through a link. If they like what they see, they will bookmark it and return that way or via RSS feed. But for those few who will be typing in your URL (like a publisher or agent), please pick something that is easy to remember and at least slightly professional—like your name. Or if your blog focuses on a theme, something that reflects that. i-am-a-disney-princess.blogspot.com is not a good idea.

Blog Title: This may or may not be different from your domain name. It’s the same here on my blog. The title is what appears in the header of your blog. You can be much more creative with your title than with your domain name. Still, you want to present a professional image.

Description: This is where you explain what your blog is or why you are doing it. For example: Dedicated to helping LDS authors successfully navigate the LDS publishing world.

Profile: Your profile shares with the world some of the details of who you are. A lot of people are hesitant about including these details and you do need to be careful. But anything that you would include in the author bio of your book would be just as safe here.

I suggest posting your photo because people like to see who they’re “talking” to. It makes you seem friendlier and more approachable—both attributes you want to cultivate as an author. If you really don’t want your photo there, use the cover of your book or an attractive icon or a piece of clip art (like mine).

Take advantage of the “Extended Info” to invite readers most likely to relate to your site. List areas of interest that correlate with the focus of your books. When they visit other blogs, readers will click on the key words that correspond with their personal interests and your blog will show up on the list.

Blogging 101-Getting Started

I’ve been inundated with questions about blogging, so I’ll be doing a short series of posts about where and when and how and all that jazz, with an emphasis on how best to use this to promote your writing career. This will be old hat for some of you who are experienced bloggers but I’m hoping you will jump in with your comments, opinions and tips.

Where to Blog:
If you have not yet started a blog, do a little research. Look at the blogs of people you know. Click on their blog roll (links to other bloggers) and notice what you like, what appeals to your eye.

There are several free or inexpensive blog hosting sites. The most popular are Blogger (this one; it’s free), LiveJournal (free), Word Press (free and subscription versions) and Typepad (starts at $4.95/month). [If you know of others you’d recommend, please post the URL in the comments section.]

Each of these blog hosting platforms have their advantages and disadvantages. I chose Blogger because it was free and easy, and because several friends used it and were willing to help me get going. [Comments on which host you chose and why would be appreciated.]

Start Simple:
Most blog hosts have a variety of templates you can use. Pick one that is clean and attractive. Stick with the basics while you’re learning. You can always fancy it up later on.

Blog Content:
There are many types of blogs, from a simple online diary to a full-fledged promotional focus. Here is a list of some blog types. Choose one that appeals to you or mix and match. It doesn’t really matter what type of blog you choose, as long as you remember that people will be judging you and your writing abilities by your blog. If you want to promote your writing, I’d suggest a slice of life, general interest or a blog about writing and/or books, rather than the online diary or rant style. You might also consider doing book reviews.

Before clicking “Post,” check spelling and grammar. Think about how your reading public and/or potential agents and publishers might react to what you’re saying. Are you projecting the image you want to present to the world? Will a publisher reading your blog see you as professional and careful with your words? Easy to work with? Positive attitude? Interesting? Will your readers find you friendly? Fascinating?

Be very careful not to plagiarize. If you “steal” from someone else’s blog, be sure to give them the credit and plenty of links back to their blog.

Be consistent. Post on a regular basis—daily or weekly. If you go too long between posting, readers will stop checking back.

A Bouquet of Words

Do you ever receive manuscripts that have such “flowery language” that it feels like the author is intruding on the story? Do you ever read manuscripts where the language gets in the way of the story and it feels like the author is trying to impress you with his/her writing instead of simply telling a story? Do you publish them? What’s your preference?

Yes.
Yes.
No.
As a publisher, whatever is currently selling best. As a person, there is a time and a need for both–sometimes I want to soak in beautiful language. Sometimes I want a quick escape.

The technical term is “literary novel.” It’s hard to do well.

Blogging for Readers

When do you think it’s important to establish a web presence? Before you ever have hope of being published, after acceptance of your manuscript, or when the book comes out?

Do you think a blog is sufficient for a web presence?

When do I think wanna-be writers should establish a web presence? YESTERDAY.

If your plan is to publish, start marketing yourself now. When I have an author tell me he/she has a blog that’s getting 100+ hits every day (that’s unique visitors, not page loads), and hosts a forum with over 100 members, and has a monthly newsletter that her loyal following subscribes to, I sit up and take notice.

Anyone who reads your blog (and returns to read again) is a potential book buyer. If they have a relationship with you–even a virtual one–they are more likely to buy your book. In fact, I was at the local LDS bookstore today and bought two books, neither of which I would have ever purchased had I not already read and liked the authors’ blogs.

A blog is sufficient up until your book is accepted. At that point, you’ll want to create an official author website.

Utah Residency, Optional

An LDS publisher recently requested to see a rewrite of my novel. (Hang on. Is that “An” or “A” LDS publisher? I’m going with “An” since it sounds better.) [Say it aloud and use the one that fits.] Obviously they haven’t offered a contract, but for the sake of fantasizing, I’m going to pretend they will. Since I don’t live in Utah, how will this affect the marketing of my book? For example, book signings, school visits, etc. Also, are LDS publishers wary of taking on authors who live outside of Utah for this very reason? Thanks in advance!

Since the huge majority of LDS books and products are sold in the Utah/Idaho corridor, living somewhere else means you won’t have easy access to multiple promotional signings. It also means you won’t be able to do co-op events with other LDS authors–like workshops or community events or Ladies Night at Deseret Book before conference. Unless, of course, you’re willing to drive/fly out for a week or two and hit all the bookstores who’ll have you. (That will probably not be paid for by your publisher, so think about taking a working family vacation.)

If there’s an LDS bookstore in your area, we will set up a signing for you there and at any other local bookstores that will let us in. If you’re going on vacation to an area that has LDS bookstores, we can try to set up a signing. You can also do RS workshops or firesides locally and within neighboring wards/stakes.

You’re on your own with schools, as is every author. Living in Utah doesn’t mean an automatic pass into the schools. It depends on the type of presentation you’ll give, the content of your book and your connection with the school.

Pretty much anything else can be done regardless of where you live–thanks to the magic of telephone, fax, Internet, and good ‘ole USPS. Radio shows, book reviews, websites, blogs, online interviews, press releases, postcards, catalogs, etc. can all be done no matter where you live.

So, no. Publishers won’t turn you down if you live outside Utah as long as you’re willing to make the effort and do what is within your ability and budget to help promote your book.

Dizzying POVs

Do you have a POV preference? Do many authors still use omniscient POV? Is there a proper way to use multiple POVs (or is it PsOV?) so as not to confuse the reader? I’ve read a book that jumped from POV to POV, sometimes in the same paragraph or sentence, and not only did I feel dizzy, I felt schizophrenic!

The story determines the POV. Some stories need to be first person, others need to be third. If you’re not sure which your story needs to be, rewrite a couple of chapters in various POVs. Which one works? When you hit the right one, you’ll know.

Yes, there is a proper way to use multiple POVs but I don’t recommend it unless you know what you’re doing. Someone help me out with examples–the only ones I can think of right off are ones that I’m embarrassed to admit I’ve read.

You cannot change POVs within the same sentence or paragraph. If you’re going to do multiple POVs, you need to give some indication that you’re changing, like a new chapter (my preference) or a *** or even an extra paragraph return.

[POV is Point of View. If you don’t know the difference between various POVs, go to the library and find a writing book that talks about it. Study it until you can tell in the first sentence what a book is written in.)

UPDATE:
I was talking to some friends last night and they reminded me of a couple of YA titles that handle changing POV well:
Flipped by Wendelin Van Draanen
My Angelica by Carol Lynch Williams
The View from Saturday by E.L. Konigsburg

Also, you can read some discussions of changing POV here and here. If you know of others, post them in the comments section.

He Said, She Said

I’ve been told that I over-use “said” and should use other words for variation. I’ve read LDS fiction that uses various speech tags. Yet, I’ve read and heard that “said” is the best tag to use because it’s almost invisible to the reader and doesn’t break the flow (the dialogue itself should “show” the mood, etc.). What’s your opinion?

Just because other people do it, doesn’t mean it’s right.

With really good writing, you almost don’t need speech tags because you can tell who’s talking just by the words they use and how they put them together. But we use them anyway because we don’t want the reader to get lost.

You can use “asked.” You can use an occasional “yelled,” “screamed,” or “whispered.” But please, please, please do not use “whimpered,” “simpered,” “laughed,” “teased,” or any of those other types of words. Unless you’re writing a Harlequin Romance. Then I guess you can do it.

If you want to be taken seriously, use “said” as your speech tag 99% of the time and let your dialog or the movements of your characters show their emotions.