Time to Vote

It’s time to vote on the five Christmas stories submitted to the contest. To see all five stories, click on the label “December 2006 Contest” link at the bottom of this post. Read the stories and vote for your favorites. You can vote for as many stories as you like, but you can only vote for a story once. (Ex: You could vote for #1, #2 and #5, but you can’t cast two votes for #3).

For your vote to count, you must post the phrase “I vote for this one” (or something very much like that) so that it’s clear you’re voting and not just commenting.

I will tally the votes and post the winners after Jan. 1.

Good luck to everyone.

Christmas Story #5

Christmas Lights

Many people had reported seeing a pattern of lights in the sky, with an unusually bright red light on one end. Naturally, most of the adults dismissed this as passing aircraft, although a few were suggesting UFO’s. Anyone under ten was convinced it was Santa making test runs. Nine-year-old Amelia had her doubts, but wanted to believe.

The previous night, she had been in her backyard hoping to see the mysterious lights when she heard a sound. She cupped her ears, trying to find the source. It sounded like a faint tinkle of metal. Could it be sleigh bells, ringing from the sky? She heard no more that night but did see the mystical lights for herself.

The next day, Amelia discovered her older brother laughing with a bunch of his friends. When she asked what was so funny, they all tried to look serious.

“It’s Guy Stuff; you wouldn’t understand,” Charlie responded in a lofty tone.

The next evening, she went outside to find Santa. She sat and wrapped herself in a blanket and watched the night sky. She felt a little like Linus waiting for the Great Pumpkin to arrive. She giggled at the thought of Snoopy joining her. She shivered and searched the stars.

Out of the corner of her eye, she saw a red flash. She turned to look and saw not just one red light, but several! Then some green and blue lights joined them, and there was one red light brighter than the rest.

“Rudolph?,” she mouthed almost silently.

She rose walked in the direction of what simply must be Santa’s sleigh, until she heard the jingle off to her right. She looked right and then back again at the lights, confused as to how she might hear the sleigh bells over here and see the lights over there.

She cautiously followed the tinkling, still taking nervous glances back at the lights and then heard some different sounds. She approached the tool shed and timidly looked around the corner.

There she saw a mama cat with a belled collar who was giving birth behind the shed. She tried to get a closer look, but the cat hissed. Then, Amelia saw all of the birthing fluid and blood. She shrieked and backed away. As she tried to make sense of what she saw, she noticed that the colored lights seemed to scatter, then wink out.

She silently prayed that her parents would come help, but suddenly her brother Charlie came out of the darkness with his friends. They were all putting something in their pockets, but she didn’t have time to wonder what. Charlie asked why she screamed and she pointed at the litter of kittens.

Later, she retold the story to her parents as they all sat around the living room admiring the mama cat and her kittens.

“I went out looking for Santa and I found these wonderful presents instead!”

LDSP Comments: The connection between what the boys are doing and the lights is not clear enough. Were they fireworks? I liked the ending. I think with some work, this might be publishable too.

Christmas Story #4

I Believe in Santa Claus–A True Story

By W. L. Elliott

“I have enough scraps to make dollies for the girls,” I told my husband, after the children had gone to sleep Christmas Eve. “But the boys will just have to understand. They’re old enough.”

“The boys need Christmas, too,” he said quietly. Ten minutes later he came in with scraps of lumber and his knife. While I sewed he started to whittle.

I thought about my children as we sat there in silence. The three boys were quickly becoming young men. Their father, my first husband, died shortly after the youngest boy was born. I’d remarried, learning I was pregnant the day they took my new husband to prison for something he’d done before we met. That made no difference to Bill. As far as he was concerned, the first four were his as much as the two little girls that came after we wed.

I worried how we would feed six children after tomorrow. The Great Depression had left Bill unemployed. He’d desperately looked for work, but everywhere he went there were a hundred others just like him. The only thing left in the pantry were a few cans of beans. When they were gone, I didn’t know what we would do.

At midnight, a loud knock startled us both. Setting my sewing aside, I followed Bill to the door.

“Merry Christmas!” Outside stood a group, led by a man with a white beard, dressed in red.

“I think you have the wrong house,” Bill said.

“Now, Bill,” Santa said with a grin, “We’re right where we’re supposed to be.” They came through the door, each carrying a big box. “Good evening, Luella,” Santa said, “We’ve brought your Christmas feast!”

The boxes were filled to overflowing with groceries, much more than one Christmas dinner. My cupboards were full for the first time in months. Coming out of the kitchen, I found our little tree surrounded with packages, each addressed to one of us.

“Where are the children?” Santa asked.

“They’re asleep,” I answered.

“Well, wake them up!” How could I refuse?

St. Nick shook hands with the boys, calling each by name. Then he turned to the little girls. Shy Charlene clung to my dress and the baby would have nothing to do with him. But five year old Wilma, ever the sensible one, climbed up on his lap.

“Are you really Santa?” she asked.

“Of course, I am!” he answered. “Don’t you believe me? Pull my beard and see for yourself!” She gave it a yank and her dark eyes widened; my little skeptic was convinced.

I noticed a ring on Santa’s finger, intricately carved silver tarnished with age. I studied it, determined that if I ever met this man on the street, I would recognize those who had been so generous.

Sixty years I watched for that ring. I never saw it again, or man that wore it. But the beautiful memory of that fairy tale Christmas never dimmed.

I believe in Santa Claus.

I’ve met him.

LDSP Comments: Good solid story. I would suggest fleshing it out just a bit more, but then I think it would be publishable. I could see something like this in Readers Digest.

Can You Make a Living Writing LDS Fiction?

Hi there again LdSP!

You follow the blogs so I’m sure you’ve already seen this one. I thought it was an excellent rundown of the different kinds of published authors out there in the big wide world.

So let’s take this info and relate it to the infinitesimal world of LDS publishing.

The way I see it, you have the Jennie Hansens, the Michelle Bells, the Chris Heimerdingers, people like that whom I would assume would be in the # 2 tier. Not criticizing their writing; it’s just that I can’t say (and I’m sure we all know) there aren’t any Pulitzer-Prize winning LDS-themed books out there.

Then you have the little people in the #3 tier like me who are scraping the bottom of the mid-list barrel hoping to find the widow’s mite.

As for #4, I don’t know what to say about the one-hit wonders other than I am working very hard and hoping I won’t be one of them.

I’d love to hear your two cents clinking as they hit the bottom of the think tank!

Merry Christmas!

I wish you a Merry Christmas too–although my comments are going to sound very Scroogey.

Take the income levels hinted at in that post and reduce them down to 1/10th and that’s about what you can expect LDS authors in those various tiers to be earning.

Can an LDS fiction author live comfortably off their royalties? Depends on how you define comfortably. There are a few who have enough titles in print selling well that they are making $40,000 plus a year on royalties. But it’s a very small group. [And just between the two of us, sometimes I am very surprised to learn who they are because they’re not always the best writers.]

It is almost impossible to support yourself (with or without a family) when writing exclusively for any small niche market (including ours)–unless you are able to position yourself as one of the top 10 highly recognizable names in the industry. It’s easier for non-fiction writers, but not much.

So, if you want to write LDS fiction AND make a living at writing, you have to branch out and be willing to write in other areas. Write LDS and national. Ghost write or co-author. Write for magazines. Write ad copy or business writing. Do technical manuals or text books. The more you limit your focus, the more you limit your income potential.

Christmas Story #3

Reasons

I put my gift on the table, smiled hello at the people I recognized and scanned the room. I didn’t see him anywhere.

“Have you see him?” I asked Sharon.

“No,” she said with a shake of her head. “But did you have some of the cake? It’s delicious.”

They had cake already? Did they sing and I missed it? It was his party—every year it was his party. So where was he?

Sharon hailed someone from across the room and I moved toward Ren. “Where is he?” I asked, still peering around bodies, hoping to catch sight of him.

Ren shrugged, “I don’t know,” he said with the same lack of concern Sharon had showed.

“You haven’t seen him?”

“Nope,” he said with a shake of his head. “Did you get me anything?”

“You?” I repeated. Why would I bring a present for Ren?

His shoulders slumped and he walked off muttering. I watched him go, perplexed, then looked around the room again. Maybe I wasn’t at the right place.

Everyone was eating, laughing, talking, enjoying themselves. Was I the only one that noticed his absence?

I saw Cloe on the other side of the room and hurried toward her. Maybe she would know. When she turned to me, I didn’t waste any time.

“Where is he?” I asked. “No one’s seen him.”

“Oh, he’s not here,” she said evenly, stabbing her final bite of cake with her Santa-handled fork.

“But it’s his party,” I said as she put the cake in her mouth. “Why isn’t he here?”

“Well,” she said once she swallowed, blinking her big blue eyes and looking thoughtful. “I don’t think he was invited.”

It was my turn to blink. “Not invited?” I echoed. “Why not?

Cloe shrugged. “Don’t get all bent out of shape. The point it we get to celebrate. In fact, we combined it with Ren’s welcome home party and Lisa’s baby shower. Isn’t that great?”

“Why would you do that?”

“Well, it didn’t seem fair to do all this just for him, yah know—I mean what makes him so special? We wanted everyone to feel included.”

That was the strangest thing I’d ever heard of. “But without him? He’s the one that started all this. What about the gift I brought?”

“Just give it to someone else—Lisa maybe.”

“Lisa?” I said, my frustration showing in my voice. “But He’s the reason I’m here at all.”

“Yeah,” she said with a nod. “I get it. It’s his birthday—and Ren’s welcome home and Lisa’s baby shower.” She put a hand on my arm and leaned in, her tone hinting that I should know all this already. “It’s not about him anymore,” she whispered. “So just have a good time, okay, that’s what this is about—oh and the food and the presents.” She laughed. “But don’t make a big deal about it, okay, we don’t want anyone to get upset. It would totally ruin the party.”

LDSP Comments: Another variation on a theme. I’ve heard similar stories. I like this one better than #2 because it does have more originality to it. Also, it made me stop, think and re-evaluate my Christmas behavior. That’s always a good thing. Still, not original enough for publication.

Complimentary Rejections

[This letter was edited slightly to keep the friend anonymous.]

Hey LDSP,

I’m hoping you can answer a question for me. I have a friend who has written several booklets that are nonfiction on [various] topics. She says she has queried every agent in Writers Market and approached every publisher who does what she writes, and has received nothing but rejections. She’s also contacted every LDS publisher there is […]. She’s wondering what to do next. She says the rejections have all been complimentary, so I have to think that her writing must be at least a little bit good, but I’m wondering if maybe her content is just not selling well or what have you. The only thing I can think of would be to have her break her books up into articles and sell them to magazines, which actually might make her better money than royalties. If you say, $300 an article and you’d have to sell 300 books to get that, or more, articles might be the way to go.

At any rate, I’d enjoy hearing your thoughts.

Beulah. 🙂

Hi Beulah. Good to hear from you again. If your friend has that many rejections on the same project, then something is wrong with either her approach or her concept or possibly the quality of her writing.

I went through my company’s logs to see if I could figure out who your friend was, if we had been queried, and why her query/manuscript was rejected. I’m not absolutely certain, but if it’s the one I think it is, her query letter was not very compelling. Part of the notes said, “Not sure what exactly this is…”

If the query I’m thinking of is not your friend’s, this is still a good time to reinforce what a query letter should do. It needs to clearly indicate what the project is. It needs to clearly summarize or include a short synopsis of the plot. And, very important here, it needs to provide a marketing hook. When I finish reading a good query, I can immediately pigeon-hole it into a marketing slot–I know who would buy it, who would read it, how to classify it, how to differentiate it, and how to sell it. If I have questions in these areas, I’ll probably pass. So if you think it might be the query, have your friend submit it to a critique group or to several published authors to get help polishing it up.

The other problem might be the concept. “Booklet” can mean anything from a long greeting card to a small book. Depending on where it falls in that continuum, it might not be something that is selling right now. Booklets go in and out of fashion (kind of like skirt lengths for women). I can’t speak for other companies, but right now we’re just not in the market for anything less than 150 pages.

I think your magazine article idea is a good one, especially if she can sell it as a serialization or present herself as a regular columnist. I’m not aware of any good paying LDS magazines that are looking for that, but there are a lot of Christian magazines out there. She might also try local magazines or even newspapers. Papers don’t pay much, but if she’s never published before, that would give her credentials.

Christmas Story #2

A woman walked into the convenience store, obviously from out of town by her clothing and mannerisms. When she put her purchases on the counter, I asked her where she was from.

“Is it so obvious I’m not from here?” she asked.

I just smiled. “What do you think of our city?”

She hesitated for a moment and then shook her head. “No offense, sir, but it’s horrible. I saw people lined up for the soup kitchen across the street, what looked like gang members lounging outside an old church and with the graffiti and obvious poverty . . . ” She shook her head again. “I came to visit my son for the holidays but it just doesn’t feel like Christmas. I’d rather be anywhere but here”

Several minutes later another woman walked into the convenience store, obviously from out of town by her clothing and mannerisms. When she put her purchases on the counter, I asked her where she was from.

“Is it so obvious I’m not from here?” she asked.

I just smiled. “What do you think of our city?”

She hesitated for a moment and then shook her head. “It’s amazing. I saw people lined up for the soup kitchen across the street, with dozens of volunteers inside to serve them. I saw some teenage boys hanging out in front of a church, holding the door open as people came for holiday services. I saw tinsel and Christmas decorations amid the graffiti . . .” She shook her head again. “I came to visit my son for the holidays and I don’t know that I’ve ever seen Christmas so starkly before. So many people with so little, and yet the Christmas spirit is so strong. I can’t think of a better place to be for Christmas.”

Several minutes later another woman walked into the convenience store, obviously from out of town by her clothing and mannerisms. When she put her purchases on the counter, I asked her where she was from.

“Is it so obvious I’m not from here?” she asked.

I just smiled. “What do you think of our city?”

She regarded me for a moment. “What do you think of your city?” she asked me in return. “I came to visit my son for the holidays and I just don’t know what to make of this place. What will I find here this Christmas season?”

“Well, ma’am, it depends on what you look for.”

LDSP Comments: This is a variation on a theme. I’ve heard similar stories before. Even with the Christmas twist, it’s not original enough to be published.

Christmas Story #1

By Melanie Goldmund

“My cloak is malfunctioning,” Rebekah said, jiggling the controls on her belt. If her personal cloaking device wasn’t working, she’d have to break off the patrol and go back to the ship for a new one. Thankfully, her long iridescent robe disappeared. “No, it’s good now.”

“Keep it that way,” Adam ordered.

They approached the huge domes, the only sign of life on this arid planet, and began to stroll around the perimeter. They’d had to make an emergency landing, desperately searching for a source of talipe to repair their ship, and had found the only deposit uncomfortably close to this alien outpost. Now, everybody who wasn’t involved with the repairs had been assigned to covertly observe the human-like beings while they waited for instructions from Fleet Headquarters on whether they should approach.

“It’s quiet,” Rebekah said. “Maybe they’re observing the Sabbath Day, too.”

“Oh, right, aliens do everything just like we do?” Adam scoffed.

“Look.” Rebekah diverted his attention. A window ahead was hung with small lights of all different colours.

“A decoration?” Adam mused. “No, a child’s toy.”

Feeling bold, Rebekah stopped to stare. On the other side of the window, a child was playing with something on the sill, turning it around to face the outside, and picking up any fallen pieces. It was a kind of three-sided dwelling with a roof suggesting organic grasses, and a star arcing over it. Gently, the child slid animals back into place, and also humans in different kinds of clothing, arranging them around what appeared to be a baby bedded down in a small feeding trough. Rebekah felt a thrill run down her spine.

“Adam,” she said slowly. “Adam, a depiction of the birth of the Saviour!”

“Do you have to bring religion into everything?” Adam peered closer. “Looks like some kind of Family Farm playset to me.”

“The scriptures say the Saviour was born in a stable, and that looks like a stable,” Rebekah countered. “Those four-legged things are definitely animals, and these men with them could be shepherds. And look at these figures on the right. There’s something in their hands, and their costumes look much more opulent than what the others are wearing. Wise men from afar, bearing gifts! There’s even a star on the roof!”

“Rebekah, these are aliens!” Adam protested. “They don’t know anything about your precious Saviour!”

“The Saviour has created worlds without number,” Rebekah countered. “Why wouldn’t their inhabitants know about Him, if He created them, too?”

“Of all the people on board the ship, I get stuck with a Believer!” Adam growled. “Come on!”

There was a buzzing sound from Rebekah’s belt, and her robe flashed into visibility. The child glanced up, and Rebekah caught a glimpse of wide open eyes and mouth. Instinctively, Rebekah jumped away, jabbing at the controls until her cloak faded again.

+++++

Inside the dome, the child ran into the next room. “Mom, mom, I saw an angel, looking at our Nativity set, right here on Mars!”

LDSP Comments: I liked this one. I liked the idea of Christmas being celebrated on other planets. Some of the dialog was a little flat (predictable). It needs to be a developed–but I only gave you a few words so it’s a pretty good start. Publishable? With a little work.

You’re Kidding Me, Right?

Actual conversation after query and partial had been submitted and a full requested.

Author: So you’re saying you want to see the entire manuscript with the idea of publishing it in the spring?

Publisher: Yes. I think it would be great to release it in early March so it will be available for conference sales.

Author: Oh, well, I’m not sure I can have it ready by then. I’ve only written the first three chapters and I just have an outline of the rest of the story. In fact, I’m rethinking the ending so it might take me a while to finish it. I’m really busy right now. Maybe I can have it to you by fall…oh, wait, I’m going to Europe this next summer so fall won’t work for me…

Publisher: Never mind. I’m not really interested, after all.

Moral of the story: FINISH YOUR MANUSCRIPT BEFORE YOU SEND A QUERY!

[P.S. This type of post is just one of the reasons why I am anonymous. If you knew I was Edith Editor at XYZ Publishing, I would never be able to tell you about these types of events. But because I’m anonymous, the Author stays anonymous too and can therefore be an example to everyone of what not to do. And to further the anonymity of the Author, this conversation did not happen this week or even this month. I’ve been saving it so that no one would be able to figure out who the poor clueless author is.]

Submitting During the Holidays

Is December a bad time to submit manuscripts? Or are editors too busy with end of the year stuff? Would they be more or less likely to give a manuscript their full attention during the holidays?

The number one secret to know about editors and publishers is we are people too. We have parties and gift giving and other merry-making to do, just like everyone else. So yes, we say go ahead and submit in December, but chances are it’s going to take a little longer for us to get around to reading it. And one good thing about LDS publishers, we’re rarely working with an after-office-party hangover. So submit whenever you want with full confidence that when we do (finally) get to your manuscript, it will get our full attention–just as it would during the rest of the year.

[P.S. You’ve just stumbled upon the REAL reason I’m running a contest in December. I’m hoping your stories will disguise the fact that I’m too busy ho-ho-ho-ing to write serious posts. And speaking of your stories, where are they??]

Starting a Writers Group

You keep suggesting that we should be part of a writers critique group. I found one, but they are 60 miles away. Just how do I go about finding another one that is closer to me? Do you have some guidelines on what makes a good group and how groups should work?

If you can’t find a group that fits your needs, consider starting one. You can post info at your local library or on a forum board asking for interested parties in your area. But the BEST way to create a group is to go to a writers conference for your area and mingle. Find other authors who you like, who seem like they would be fun to work with, who have some skill in writing (you can usually find out their skill level by attending the critique workshop offered by the conference, or by the types of questions they ask other people). Then ask if they’d be interested in forming a writers critique group.

As for guidelines, yes, I’ve got some good ones somewhere at home but I am in the middle of moving and they’re probably already packed up. (Yes, I know…moving in December, what was I thinking?!!?) I’ll try to remember to find them and post them here after I move, but if you don’t see a post by February, someone e-mail and remind me that I promised to do that.

[That hollow thudding sound you’re hearing right now is my head, banging against the empty U-Haul…]

Christmas Contest

The holidays are coming up and let’s do another contest. I wasn’t going to do one until January, but what can I say? If I don’t have WAY too much to do, then I feel like I’m not doing anything at all.

Rules:
Theme: Unpublished HOLIDAY SHORT STORY, 250 to 500 words. (It doesn’t have to be new writing. You can send something you wrote years ago, but no previously published stories.)

You can submit as many stories as you like, but send only one story per e-mail. (So if you have four stories, send me four different e-mails.)

Paste entire story into an e-mail and send to me.

SUBMIT it any time between now and December 25th.

I will post all submissions.

VOTE between December 26th and December 31st.

Winner will be announced after New Year’s.

Prizes: Reader’s Choice and Publisher’s Choice, both get their choice of any LDS paperback fiction book in print.

Spread the word!

Contest Creds

Dear LDSpublisher,

I’ve been thinking about entering some writing contests. I fully understand that these contests, in order to protect their rights to the first-place pieces, often request you withdraw your piece from submission circulation until their winners are announced. For some competitions, that can mean a wait of 6, 7, or 8 months from the time you submit until the announcement date.

While I believe my work is good enough to be entered and noticed, I honestly don’t believe I will be the ONE first-place winner in a national contest with hundreds, maybe thousands of entrants. I’d more likely find a living dinosaur grazing peacefully in my backyard! What I’m hoping to do with my entries is garner at least some type of recognition: an encouraging response, a contact with a possible publisher/editor, or maybe an honorable mention or two. Those things look good on cover letters. [They look good to you and to your friends and family, and maybe on a job resume at a PR firm, but agents and publishers mostly ignore this.]

If I do enter these contests, should I continue to submit my pieces through the standard, often slow editorial process during the competition’s ‘waiting’ period? And if that is okay, should I mention to the other publishers that this piece is currently an entrant in The XYZ Writing Competition to be decided on such-and-such a date? What do you recommend?

The first thing you need to do is determine why you want to enter the contest. If it’s not to win, why bother? There are faster and easier ways to get encouraging responses and attention, like a writers critique group. There are writer associations that hold annual conferences that often feature critique as part of their event. (Ex: LDS Storymakers)

I, personally, would not remove a piece from submission to enter it into a contest. If it’s good enough to garner contest attention, then it will also catch the attention of the publisher–and that’s your end goal, right? Why back away from it?

If you have a piece that you’re not currently submitting and you want to put it in a contest, that’s fine. Make sure the contest is legit–there are judges with credentials (a variety of professional editors, writers, etc.), prizes that are meaningful (cash, publication, etc.) and the entry fee is reasonable (under $100). You can find out about scam contests at Preditors & Editors.

I don’t care what contest you’re entered in. I don’t usually care if you’ve won. Don’t mention that you’ve entered a contest in your query unless it will affect the agent’s/editor’s ability to acquire it. And if it will, then don’t submit it. If you happen to win a legit contest, you may put that at the end of your query if you feel you must, but quite honestly, the quality of your writing is what is going to sell your piece, not any contest you may have won.

Galdoni by Cheree Alsop

“This is the Arena, and here we live to die.”

These are the words carved into a holding cell where genetically-altered gladiators, the winged humans called Galdoni, are trained to fight. Kale, rescued by three high school students and nursed back from the brink of death, is given the chance to experience life as a human.

When the other Galdoni are threatened, he has to use what he learned in the world outside the Academy to face the Arena and return to the human girl he loves.

Dark and exciting, Galdoni pushes the boundaries of love in a world of violence.

Read excerpt

Title: Galdoni

Author: Cheree Alsop

Publisher: Self

Release Date: December 16, 2011

ISBN: NA

Size: 183 pages, eBook

Genre: YA Paranormal


Self-Publishing: Black Mark or Gold Star?

Hello, LDSPublisher!

Hope your holiday was great! [It was, thank you.] I have another question for you.

I’ve heard conflicting opinions of self-publishing. When I first began seriously considering publishing a novel, I was advised that self publishing was tatamount to professional suicide. And yet, I’ve also heard of several authors who have made a real go of the do-it-yourself route.

What do you think? As a publisher, is a self-published work on a resume a black mark? Or a gold star? Or something in between? Would you be more apt to publish someone who had a self published book, supposing it sold moderately well, or would you be more inclined to avoid them? What about publishers outside the LDS market – is there a difference of opinion there?

I guess the real gist of the question is: Is this a road that I might look into, or would I be better off staying on the main publishing highway, so to speak?

Thanks!

Here’s the thing with self-publishing. If you know what you’re doing, or you have good advisors, you can be successful at it. If not, it can be a financial disaster. The majority of self-publishers fall into the disaster category. That is why self-publishing has such a bad reputation.

There is also the bias that if it was any good, a “real” publisher would have picked it up. That’s not necessarily the case, but people still believe it.

Self-publishing does not have to be professional suicide or a black mark on your career, but it’s not an automatic gold star either. It depends on the quality of the finished product, how many and how fast you sold them, and the method you used to sell them (ex: bookstores, personal appearances, online marketing, etc.).

For self-publishing to count with me, it would need to be professionally created so that I could not tell by looking that it was s.p. — and I am picky. I’d expect to be able to find something about the book by googling the title. I would need verified sales of over 2,000 in the first year. Outside the LDS market, sales would need to be higher.

This is definitely a road you might want to look into, but you need to be very, very careful. The first step is to find a distributor. Do this before you print anything. If they like your manuscript/idea, they should be willing to help you find professional editors, typesetters, printers, etc. Not all distributors will help you like this, but many of the smaller ones will.

I also recommend a couple of books by Tom and Marilyn Ross, The Complete Guide to Self-Publishing and Jump Start Your Book Sales. Those two are my favorites. Dan Poynter also has some books on self-publishing, but he’s sometimes a little unrealistic about how easy it is to do it yourself and how much money you can make from it.

If you’re writing for the masses, avoid POD because that usually prices you out of the market. If you have highly specialized info, you can sometimes get away with the PODs. Also, be prepared to do a LOT of marketing. Another book I like is Guerilla Marketing for Writers by Levinson, Larsen and Frishman. They have some good ideas and they try to keep it within a budget.

I know that these are superficial answers. This is a huge subject that can be debated from lots of different angles. There are pros and cons to both traditional and self-publishing. It all depends on what you goals are and the size of financial risk you’re able to take. If you have more specific questions, I’m happy to answer them.

We Can’t Hold a Gun to Their Heads

I have a question. How much can publishers do to get a book into DB and Seagull? I know they’re picky about what books they will accept. At a minimum, what should I expect my publisher to do? What can I do to make sure it gets in those stores? My publisher is well-known. It’s not like they’re obscure or minute. Why aren’t they doing more to get my book into the stores? It is my first novel, so I’m sure that has something to do with it, but don’t they have a responsibility to try harder? Thanks


It is the publisher’s responsibility to make every reasonable effort to sell your book. They’ve invested thousands of dollars into producing your book, they are going to do everything they can to get it into as many stores as possible—especially Deseret Book and Seagull. It would be stupid for them not to do so.

Here’s what a publisher can do:
We can send a free sample of the book and promotional materials to the buyer. We cannot force them to open the package or read the book.

We can go to trade shows and put on a dog and pony show advertising your book. We cannot accost them in the aisles, drag them into our booth, and make them listen to our spiel.

We can call them on the phone and talk to them or leave voice mail. We cannot make them talk to us. We cannot make force them to return our calls.

We can try to get a face-to-face appointment to talk to them. We cannot go camp out at their office and hold a hunger strike until they meet with us.

We can send letters, faxes and e-mails. We cannot prevent them from throwing those messages in the trash.

We can offer deeper discounts, special packages or better terms. We cannot use physical force, blackmail them or bribe them into placing an order.

We can run ads targeted to the reader to try to get them into the stores, but those ads are not always effective. (I just spent $250 on an ad that reached a six-figure customer count and it sold 5 books.) We cannot always get your book into Deseret Book or Covenant’s catalogs because those are often “by invitation only.” They are also extravagantly expensive and in my experience, not always successful. (The last DB ad I ran cost $900 and orders did not increase.)

I would guess that your publisher has already done/is doing most of these things. Now it’s just a matter of continuing to do them and hoping for the best. You can only contact a buyer so often before they become annoyed and start avoiding you.

There is very little you can do to get your books into these two stores. Contacting them yourself will work against you. Going into their stores and giving a free copy to the bookstore manager might help, if you’re professional and respect their time. (This means five minutes TOPS!) But it also may not help at all. I have a friend who is a DB manager who loves one of my new books, but DB corporate still hasn’t placed an order.

The best thing you can do to help is to create customer demand for your book. Get a website, blog, develop an e-mail list, advertise your book to the end customer as “available in most LDS bookstores.” If people are interested, they will start going into their local LDS bookstores and asking for the book. (How many friends and relatives do you have that would go into the store and special order a copy?) If enough stores are getting requests for a book, and forwarding those requests to corporate, DB and Seagull will move a little faster to order it.

Small Press Treated Like Ugly Step-Sister

I consider myself a small press, even though most of the books I publish are my own. Several of my titles sell well; in fact, one of them sells really well. My books have been in Deseret Book and Seagull stores, as well as in a lot of independents. I’ve had an LDS distributor for years, but I recently decided to self-distribute. Now Deseret Book won’t even talk to me. They tell me I’m not big enough for them to bother with–even though they were ordering almost weekly from my distributor. I don’t understand that. I’m starting to feel like the ugly step-sister.

This happens to a lot of smaller presses and self-publishers. As with so many other issues, a lot of it boils down to economics and the “economy of scale.” There are certain overhead costs that are the same regardless of how many books are ordered–for example, the man-hours it takes to fax an order. Let’s say you’re ordering 100 titles. If a bookstore had to order all 100 titles straight from the author or publisher, that means 100 purchase orders, 100 faxes, 100 incoming invoices, 100 checks, etc. If they can order all 100 titles from the same distributor, that means 1 purchase order, 1 fax, 1 bill, 1 check.

Shipping costs are another example. The more you ship at one time, the less you pay per pound. So if a small bookstore orders 2 books from you, the cost to ship is about $1.25 per book. If they throw those 2 books on an order of 100 books, the cost per book to ship can be as low as 10-20¢ per book. Big difference in profit margin.

Many bookstores have a set of conditions that an author/publisher/distributor must meet, otherwise no matter how good the book might be, it isn’t cost effective to deal directly with them. These conditions vary between stores, but a MINIMUM is usually 5-8 titles that “sell well.” What “selling well” means varies from store to store too. Some bookstores will work with smaller companies, but will ask for special terms, such as a 50% discount or free shipping or both.

It’s an uphill climb for the small publisher. I wish I had some better news or suggestions for you, but I don’t. You could try expanding your product line, but that’s going to increase the time you need to spend in your business which will take you away from future writing projects. And even if you have 40-50 books, you’ll still have bookstores calling and asking “Why don’t you go with a real distributor?”

Or you could do some concentrated marketing to boost the sales levels of your current books. If the public is going into the bookstores demanding the product, then the bookstores are usually going to work with you on some level. But advertising can be expensive and the most widespread is through the DB catalog (catch-22). Books ‘n Things covers advertising through the independent stores. (I don’t have contact info handy for them. Go into your local LDS independent bookstore and see if they have a Books ‘n Things catalog you can look at.)

Last option, reconsider your decision to self-distribute.

Please Use Headers!

I would think this is common sense and it’s in almost every submission how-to guide I’ve ever read, but so many people don’t do this that I want to stress it here.

1. Put your name and abbreviated title in the header line of each and every page of your manuscript. For example, if your name is Jane Smith and your book is How LDSP Got Both Rich & Famous by Blogging, put Smith, J./LDSP Rich & Famous in the top left header of each page (unless your publisher requests you put it somewhere else).

2. USE automatic page numbering. Put them in the top right header of each and every page of your manuscript (unless your publisher requests otherwise). Start numbering consecutively from page one to page end-of-manuscript. Do NOT restart at page one at the beginning of each chapter.

This is why. Manuscripts stay in their boxes/envelopes at my office. I will often take a handful of pages (usually 1st three chapters) from several manuscripts home with me to read at night or over the weekend. This allows me to do a quick read and weed out the ones that aren’t what I’m looking for.

Although I am incredibly organized and coordinated, I have on occasion dropped these pages. Or they’ve spilled out of my briefcase. Or gremlins have come in the night and separated all the pages, scattering them amid my neat stacks of bills and grocery lists. Sometimes, I’ll pass these first three chapters around to various readers, who may or may not be as coordinated and organized as I am. It doesn’t happen very often, but when your pages get separated from each other or out of order, putting them back together is a potential nightmare.

It is extremely easy for you to include this header info on every page. Most software programs can do it automatically. Please file this post under “Publishers are human too” and go check right now to make sure all your manuscripts in progress have this header set up.

NaNoWriMo

Was enjoying a leisurely catch-up on blog reading and came across this post. If you’re doing NaNoWriMo, read this and this.

P.S.-
I have tried off and on all day to get these links to work and I don’t know what I’m doing wrong. The first one is to www.accrispin.blogspot.com. Scroll down to her post on NaNoWriMo, dated 11/16.

The second is a comment posted by the NaNoWriMo people at www.misssnark.com
Scroll waaaay down to find it, titled Hey NaNoWRIMo–You’re Doing the Right Thing!!!, dated 11/18.

Thanksgiving Wishes

Today is my last work day this week. I’m taking an extra personal day to spend time with family, so I won’t be posting again until Monday. I thought I’d support the season by listing a few things I’m thankful for, in connection to the LDS publishing industry.

Despite its weaknesses and shortcoming and politics, I am thankful to work in an industry which at its core is dedicated to building the kingdom of God. Not many people can say that. And although few of us will ever get rich by creating and selling LDS books and products, I am grateful that I can feed my family by helping others. I would shrivel up and die if I had to spend my days making widgets.

I am so thankful that I’m in an industry where I can call my competition my friends. Most of us are not cut-throat, back-stabbing, get-ahead-at-others’-expense types of people. We genuinely care about others and are happy to help each other succeed. A lot of us believe that there is room for each of us in this industry. That we don’t have to be better than everyone to succeed. We just need to produce good products that we believe in and bring them to the table. I’ve passed good manuscripts to other publishers and they’ve passed them to me. We look out for each other and help each other, for the most part.

I am thankful to be surrounded by good people who are striving to create solid books that will help, entertain and uplift others. It’s sad when I have to reject a manuscript because I can see how earnest and sincere the author is. And I’m glad for that sadness because it reminds me how many good people there are in this world.

I am thankful to be in an industry where we pray over what we do. Authors pray over their words. Publishers pray over their products. Booksellers pray over their stores. That much prayer has to be doing good things.

Yes, I know that we are not the “Industry of Enoch” yet. There is strife and contention and backbiting and gossiping and cut-throat business dealings happening in the LDS publishing industry all the time. There are those who will take advantage of the weaknesses and ignorance of others. Unfortunately, I suppose there will always be that element–even in a gospel-centered industry. But compared to the other non-LDS publishing industries I’ve worked in, this one is like a little bit of heaven on earth.

And I am thankful to be part of it.

Happy Thanksgiving to all.
LDSP

Sounding the Death Knell of the Yearly Sales Bell Curve

Things are slowing down at the office, which reminded me about the yearly sales cycles. And since I don’t have any questions in the queue (SEND QUESTIONS!) I thought you might like to hear about this. I’ll be speaking in generalities; there are always situations which don’t follow this pattern, but over all, it’s accurate industry wide.

The last quarter of the year is the largest for sales. Of course, it is. It’s Christmas. But the big sales push of the last quarter ends about now–at Thanksgiving. Bookstores have spent their sales budget already and stocked up for the holiday rush. The only bookstore orders we will get between now and the end of the year is for restocking hot moving products. If your publisher/distributor has a retail site, they’ll continue to do sales through the end of the year. If they don’t, you’re book sales are close to done for the year.

Even with the slow down after Thanksgiving, we do double the sales (or more) than we do any other quarter of the year. Which is a good thing because the first quarter of the year is DEAD, comparatively speaking. I try to plan all my voluntary time off between January and March. That’s also when I’m most active at choosing submissions and getting new releases edited and typeset for the press.

Sales start to pick back up again in March, then build steadily until about the end of June. Then they drop off a bit because some bookstores will hold orders until the LDS Booksellers convention in August so they can take advantage of the deeper discounts and/or free shipping offered by most of the vendors. August sales are always good and then build again until Thanksgiving.

So what does this mean to you? Well, that’s open to interpretation. Depending on your publisher/distributors marketing plan and push, this info can be used differently.

In my company, we never release a new book after mid-October because that won’t give us time to get the word out well enough to get the Christmas sales. It’s just the opposite for some of the bigger companies because they have the machinery in place to get the word out, do pre-sells, and have the general public salivating for the arrival of their new product. If I were DB or Covenant/Seagull, it would make sense to do releases in early December because that would get customers back into their stores for repeat trips during the Christmas buying season. And be honest, when you go into a bookstore, do you ever only leave with what you went in to get?

Smaller publishers without immediate access to a large retailer and public advertising have to figure in a longer press-to-shelf time. But the clock starts ticking* the moment the book is released. We’ve found it’s better to schedule ahead of Christmas sales. For these same reasons, we also don’t release any new books until March, to give the retail customer time to recover from the holiday-induced financial crisis.

This last quarter is the best time to schedule book signings (if you can get agreement from all parties involved) because it includes both October General Conference and Christmas.

*Typical productive life span of a book is 2 years, with the majority of sales happening in the first 6 months of release–this is especially true of fiction.

Are You Trying to Get Me Dooced?

An anonymous commenter believes they have discovered my secret identity. They left a few clues in their comment that certainly pointed to a particular company–and for that reason, I deleted the comment. I am not going to confirm or deny whether their suppostion is correct. That’s all part of the fun of being anonymous. But I will say this–

“Ha-ha, smarty pants. You aren’t half so clever as you believe yourself to be.”

Just a few reminders to those who think de-cloaking me is a good thing:

1. I am anonymous to protect the integrity of the company I work for and the people I work with.

2. I often use real-life examples of issues and mistakes in this blog. I do it so NONE OF YOU WILL MAKE THOSE SAME MISTAKES! Were I and my company to be identified, I would not be able to do that.

3. Being anonymous allows me to speak a little more frankly about some of the bigger issues, like contracts.

4. If this blog ever interferes with my ability to function at work, or with a wrongly identified colleague’s ability to do business, then I’ll shut it down.

My goal with this blog is to be helpful, informative and fun. The minute it stops being those things, I’m out of here.

(Dooced–definition #1.)

Book Signings a la Mode

No, I don’t mean serve ice cream at your book signing. I mean, if you’re going to do a book signing, make it feel like ice cream.

About the comment that publishers don’t want to make the effort to set up signings…uhm, yes and no. Here’s the deal. Let’s say we have 100 authors who all want to do a book signing tour (as in, half a dozen signings each) and they’re scattered all over the U.S. If every bookstore we call says yes, that’s 600 phone calls we have to make, at about 15-30 minutes each, so we’re looking at 150 to 300 hours JUST TALKING TO THE BOOKSTORES!

But of course, they won’t all say yes, so we have to call more stores. And then we have to call the author and make sure the dates we sign them up for are still good. And then we have to work out the details to get extra books ordered, offer a generous return policy, send out posters, flyers, reminder calls.

And if averages hold true, we’re going to only sell a handful of books at each one.

So that’s why publishers aren’t super-hyped about setting up book signing tours and why, if you want one, you’re going to have to do a lot of work yourself.

The exception to this is if the publisher can showcase a group of authors at the same signing–for example, getting a bookstore to do a book signing day where we have maybe a dozen or more authors show up throughout the day to do the signings. Then it becomes a party–ergo, the a la mode reference.

a la mode

The Truth About Amazon.com

What do you think about getting LDS books on amazon.com? Is this a good thing? Wouldn’t it lead to a lot more sales?

A lot of people think that simply being on amazon.com gives them a better chance at selling their books. Other than the warm fuzzy feeling you get when you say, “Oh yes, you can get my book on amazon.com…” having your book on Amazon is really not going to be worth the trouble to the average LDS author/publisher. Here’s why.

Amazon is not a bookstore. Having your book on the shelf at a store can lead to impulse sales because people browse at a store. They select a topic area, start at one end of an aisle, and drift down to the other end. If your book is on the shelf, it might get noticed. Someone might pick it up, flip through it, and decide to take it home with them.

People don’t generally go to Amazon to browse. It’s too big. They go looking for a specific title. While there, they might browse the first few pages of a topic area, but unless they are specifically looking for your book, they’re not going to find it. Amazon ranks books by sales and being #76, 823 out of 77,851 in a topic area doesn’t mean much. It doesn’t get you face time with the consumer. If you’re not in the top 100, they’re not going to find you by browsing.

People who are looking for LDS books don’t generally go to Amazon. They go to Deseretbook.com. It’s smaller. You can browse there. If your book is 340 out of 750 in your topic area, your chances of getting noticed are a whole lot better.

The only time when getting on Amazon is helpful is if you can drive traffic to the site. If you have a cross-over title that’s not specifically LDS (even if published by an LDS publisher) then Amazon makes sense because non-LDS readers may feel more comfortable going to a non-LDS site to get your book. You want to give them that option.

Now let’s talk finances. I don’t want to be a one-note Nora, but we’ve discussed print runs, cost per book, and profit margins before. In the LDS book world, standard wholesale discount is 40%. Amazon wants a yearly fee, plus 55% for their Advantage program. That’s too much if your print run is under 10,000.

And just to give you an idea of exactly how well a title does when listed on Amazon, we listed Title A on Amazon because we were curious to see if this would be a good avenue for sales. After more than 5 years, we have sold exactly 1 copy. Per book income after Amazon’s discounts: $6.73.

As opposed to over 120, 000 copies sold using other avenues (bookstores, conventions, retail sales, etc.). Average per book income after discounts: $9.46.

I think everyone can do the math on this one.