Sitting, Waiting, Wishing. . .

My publisher just pushed back my release date by six months. This has also happened to some friends of mine (different publisher). I also have a friend who kept getting their date pushed back, then finally, the publisher dropped them completely. I’m worried. What’s going on?


If you’d asked me this question a year or two ago, I’d have said that most likely your book was pushed back because the publisher picked up another book with a more timely topic or a book they thought would sell a little better. And that could still be the reason for your change of release date.

These days, however, it could also very well be that they just don’t have enough money to publish according to their original schedule. Publishers all over are delaying releases and trimming their publishing budgets. It’s just part of this wonderful economic boom we’re experiencing.

Unfortunately, the only thing you can do about it is to come up with some killer promotional ideas, present them to your publisher, and hope it will impress them so much that they’ll bump someone else’s book back and put yours in their slot.

[Sitting, Waiting, Wishing. . . by Jack Johnson (Love this song!)]

Writing Tip Tuesday: The ‘So What?’ Factor

When you’re writing, you need to consider the “so what” factor—that is, whatever it is that makes the reader care about your story.

Let’s say you have a story about a woman in her 30s who is divorced and looking for a new romance. So what? I know a dozen women in my own neighborhood who fit that description. Why should I care about what’s happening to the woman in your book?

Is it her personality? Is she funny? Quirky? Always getting into trouble?

Is it the way she finds romance? Is there a mystery involved? Suspense? Danger? Or does she continually reject the guy next door who is perfect for her?

There has to be an investing reason for the reader—and it’s usually the characterization, the plot or both. The more reasons a reader has to invest in your novel, the more they’re going to like it.

Take some time to evaluate your novel and your audience. Look at your plot and ask yourself, “So what?” Then look at your character and ask, “Who cares?” When you can answer those two quesionts, you’re on the right track.

Quoting General Authorities

If you quote a living general authority, where do you request permission? Does the church own the copyright or does the individual speaker?

Also, you do need to submit separate requests to the church for each quoted item or for each project?

At one point, I think I had a link to the Church’s copyright information but I’ve googled all morning and can’t find it now. I did find THIS, which talks about using music.

The Church is subject to the copyright laws of the U.S. You can find the copyright law HERE. Specifically, you need to know what constitutes FAIR USE. Since copyright law is written in legal-speak, it’s sometimes very difficult to interpret. That’s why you can find several books that help interpret it. I have a much used copy of THIS ONE.

When quoting General Authorities, copyright ownership depends on your source. Sometimes it’s the Church who owns the copyright and sometimes it’s the General Authority. But either way, you start at the same place, which is The Church Copyrights and Permissions Office.* Contact them and ask for specifics on how to request permissions.

*50 East North Temple Street, Salt Lake City, Utah 84150; 801-240-2190

Writing Tip Tuesday: Chicago Manual of Style

My internet receiver got blown over yesterday and I spent so much time dealing with that, that I didn’t get a tip written for today.

However, in the comments on last week’s tip about the reference books, a reader asked if The Chicago Manual of Style was online. I googled. And yes, it is.

HERE.

As for an online LDS Style Guide, there is THIS. It’s not as complete as the printed guide and I’m not sure if you can fully trust this one, since it’s a wiki and someone might have posted misinformation, but I guess it’s better than nothing.

Dumped at the Prom

Does everyone feel weird writing to a pseudonym? Hahaha. [You’d be surprised at how many advice columns are written under pseudonyms.] I have a difficult situation and a colleague at LDStorymakers suggested I contact you.

I’m writing a historical fiction series. Books one and two are out but [my publisher] pulled the plug on the series. I took it to [other publishers who] passed. [They don’t want] to own four books while [my original publisher] owns books one and two.

The series illustrates the generation being prepared to receive the Restoration, so while the LDS influence is not overt, it is woven through the books which makes it challenging to take it outside the LDS literary market. It was set to be a six book series, timed so the last book’s release coincided with the bicentennial of [a historical event]. So I’m pressed for time and need to make some hard decisions.

I am tentatively planning to self-publish through Booksurge, an Amazon company. I’ve made arrangements to contract the editor of books one and two to do the edit and maintain a consistent quality between the books.

Are there any other options I’ve missed besides the self-publishing option? Do you know anyone who has published through Booksurge? If so, I’d love to know what their experience was.

Thank you for offering a listening ear. Any advice would be very appreciated.


It is so disappointing to be dumped mid-series. It’s kind of like being dumped at the prom and having to find another ride home. Don’t take it personally. It’s happening to others right now too, not just you. One of the effects of our wonderful economy.

If you can’t get another publisher to finish your series, or get your original publisher to release the rights to the first two volumes, then your only other option is self-publishing.

I do know people who have used BookSurge successfully. The Reckoning by Tanya Parker Mills is published through BookSurge. Another company you might look at is Lightning Source. Be sure to have it edited and typeset professionally. Try to capture the feel of the first cover designs and you should be fine.

The biggest drawback is going to be distribution—getting the books into the bookstores. You may want to talk to a distributor and get that lined up before you put much money into the project.

Another issue is making sure the profit margin is there so that you can offer the standard industry discounts to stores without having to overprice the books.

Readers—if any of you have used BookSurge or Lightning Press or another of these types of programs, let us know in the comments about your experiences and which company you’d recommend.

Ghostwriter Needed

I have had an idea for a book for a while. I am in no way shape or form a writer. (I may have butchered that whole sentence) Anyway, I need someone LDS because this idea would make very little sense to anyone else. I have about 70 pages of stuff that I would like someone to lightly go through and tell me if the idea has any merit. I know if would need major gramatical overhaul but that would be later on. I just need an opinion. I would, of course, be willing to pay for the time it would take you to do so. I am not looking for a freebie.

If you could e-mail me back if you are the person I am looking for and if so what the cost would be to help me out.

I am also wondering how I protect myself from someone looking over my idea and taking it for their own. How does that work?

I’ve already responded to this writer. LDS Publisher does not do ghostwriting. However, I know that some of my readers do. Please feel free to post contact information in the comments if you’re interested in helping this writer.

Some tips for hiring a ghostwriter:

  • Ask to see their past work and ask them for references. Read what they’ve done before. Contact their previous clients to see if they were satisfied. Ask specific questions, such as how much editing had to be done after the ghostwriter was finished? Did they meet their deadline? Would you hire them again?
  • If they check out, I recommend giving them one chapter to see if you like what they do before you hire them for the whole job.
  • Some ghostwriters charge by the hour, others by the page. If they charge by the hour, having them do one chapter will give you a way to estimate the cost of the entire project. If they charge by the page, having them do a chapter will let you see if they put in a lot of extra fluff to boost their fees.

Protecting yourself:

  • Copyright goes into effect as soon as your put your first word down. Keep notes of when you started your project and when significant milestones and/or research was done.
  • Professional ghostwriters are not going to steal you project. That’s why you check them out thoroughly before you show them your notes. If there’s anything shady about them, go with someone else.
  • Keep dated copies of your notes. Let your friends and family see them and document the dates so that if something does happen and you end up in a lawsuit, you have people who can testify that you were working on these projects before you hired the ghostwriter.
  • Get a dated contract from the ghostwriter. Again, this will help you if you go to court.

Writing Tip Tuesday: Get a Good Reference Set

I made on a mistake last Tuesday. I used a word wrong. I wrote the post and sent it live. Then something tickled in my brain that said maybe I should look a word up to be sure of its usage. I looked it up. I was wrong. (Hard to believe, I know.) I hurried to change it, but then I decided to leave it as is to see if anyone caught it. No one did—or at least, no one said anything.

The word? Sensual. Which means, “pertaining to, inclined to, or preoccupied with the gratification of the senses or appetites; carnal; fleshly.” Yes, it can also be used the way I used it, but that’s its fourth or fifth meaning.

The word I should have used was sensuous, meaning “perceived by or affecting the senses.”

Which brings me to today’s tip. Every writer should invest in a good set of reference books—dictionary, thesaurus, and style guide. Learn how to use them. Use them often.

Dictionary: The type of dictionary you need depends on the type of writing you are doing and the type of information you most commonly need. I found a great article on selecting a dictionary HERE. And what do you know? I must be brilliant because I’ve always preferred the Merriam-Webster’s Collegiate Dictionary (which was rated as best in this article).

If you’re writing historicals, particularly early Church history historicals, you might want to look at Noah Webster’s 1828 American Dictionary of the English Language. It’s a little pricey, but worth every penny if you want to get your usage correct.

Of course, there’s always dictionary.com, which is better than nothing but I frequently cannot find the word I’m looking for there, particularly if its root is in a language other than English,. Also their definitions are sometimes incomplete.

Thesaurus: Mark Twain said, “The difference between the almost right word and the right word is really a large matter—it’s the difference between the lightning bug and the lightning.” A thesaurus can help you find the right word. I like Webster’s New World (Roget’s) but it’s big and clunky, so I often use a little paperback Roget’s. I’ve also heard good things about the Oxford American Writer’s Thesaurus, but I haven’t had a chance to check it out.

On line, there’s thesaurus.com and Encarta. Both are good, but I usually use the first one.

Style Guides: The style guide you use depends upon the style of writing you’re doing. My favorite, hands down, is the Chicago Manual of Style. I personally have the 14th edition, and I don’t like some of the changes in the newer 15th edition. But either way, using a quality style guide keeps you safe and it’s easy to change if your editor prefers things to be done differently.

If you’re writing LDS books, you must have a copy of the LDS Style Guide to Publications. This is going to help you with capitalization, hyphenation and other style forms specific to the LDS Church. And it’s cheap!

Once you have these guides, don’t just put them on a shelf. Use them! If you have even a sliver of a doubt about the spelling, meaning of a word or the correct usage of punctuation, look it up. Become familiar with your deficiencies and always, always look them up. One of my weaknesses is the comma. I never can remember if I use one before the word “but”—as in, “I am pretty smart, but I forget when to use the comma.” I know this about myself so I look it up. A lot.

The more clean-up work you do on your manuscript before you submit it, the better chance you’re going to have of being accepted. And yes, I have rejected good stories before because the manuscript was going to take more clean-up time than I had in my budget.

After the Thrill Is Gone

Ok, here’s my situation and I’d like to hear what a publisher thinks. I have written two books out of a four part series (four parts that I planned to write originally). These books are non-fiction books and each stands on it’s own. My problem is that I’ve lost interest in writing the rest of the books and am dragging my feet on writing the final two. I did not sign a contract with my publisher for the whole series, only for each book. However, they know that I planned to write four books. The books are selling well (for LDS standards), but like I said, I have lost my desire to write them. However, I am still interested in writing other books and having them published by the same publisher.

If I were to not finish the series, would you recommend I contact the publisher to let them know or do I just not send in any more manuscriputs? And if I do this, can you tell me how this look to the publisher? Am I kissing my lucrative (ha ha) writing career goodbye?

Or would you recommend that I buck up and force myself to write something I have no interest in anymore? Should I stress myself out and spend hours and hours of work just to finish the series on time?

You have to deal with this up front and in a professional manner or you’re shooting yourself in the foot. Your publisher has invested money in this series, with the idea that it’s going to be a series. If you just don’t ever send another manuscript, it’s going to look like you’re a flake.

Call your publisher today and have a chat about it. Ask them how the series is going and if they want the other two books. Maybe they’ll say they think the “series” has run its course and won’t be interested in the next two books. Or maybe they’ll only want one of them. It’s okay for you to admit that you’re losing the thrill of this series–that happens a lot, even in fiction (Can we say “Robert Jordan?” RIP), but be prepared to pitch them something else to replace it.

However, if they say yes, they want the other two books, then you’ve got to buck up and do them. And you have to do a good job of it, as well, or they won’t trust you for any future book series that you pitch them.

To Read or Not to Read

I have an author friend who refuses to read any book in the genre she’s writing in—ever! She says she doesn’t want to be influenced by the writing of others. That she’s afraid she’ll be rejected if she sounds too much like someone else. That she wants to be a “fresh, new voice” in her genre. To me, this is just ridiculous (and we’ve had more than one heated discussion about this). What do you think?

I agree with you. I’ve heard this argument many times but it just doesn’t hold true.

Like any other business, to be successful, you have to understand your competition. You have to know what they’re doing and why you’re different. I love submissions that say, “Readers who liked [books A, B and C] will probably like mine because [whatever reason that it’s similar]. However, my book differs from those in that [your unique slant on things].” I immediately know where to put that book on the shelf, how to sell it, and who the audience is. It makes my job lots easier.

As for the concern that she’ll be influenced by someone else’s style. . . not if she reads widely enough. I could see someone putting their reading on hold for a few months while they’re actively writing, maybe, but in general, I think this is a mistake.

What about you writers out there? What do you think?

George Orwell’s Six Rules for Writing

One can often be in doubt about the effect of a word or a phrase, and one needs rules that one can rely on when instinct fails. I think the following rules will cover most cases:

  1. Never use a metaphor, simile, or other figure of speech which you are used to seeing in print.
  2. Never use a long word where a short one will do.
  3. If it is possible to cut a word out, always cut it out.
  4. Never use the passive where you can use the active.
  5. Never use a foreign phrase, a scientific word, or a jargon word if you can think of an everyday English equivalent.
  6. Break any of these rules sooner than say anything outright barbarous.

* From Orwell’s essay “Politics and the English Language”

When is a Vanity/Subsidy Press a Good Choice?

Did I hear you scream, “Never!”?

Not so. There are times when you can and should legitimately choose to go with a vanity/subsidy press or a POD (print-on-demand) company.

But first, let’s define these terms. Most publishers lump vanity and subsidy presses together as one—a huge insult to the true subsidy presses. I admit that I pretty much put them in the same category and I apologize to all the legits out there. There is a distinction between them, albeit small.

One of the links I gave you yesterday provided a good definition of the two types of companies. Just in case you didn’t click on it, here is an excerpt:

A vanity publisher prints and binds a book at the author’s sole expense. Costs include the publisher’s profit and overhead, so vanity publishing is usually a good deal more expensive than self-publishing. The completed books are the property of the author, and the author retains all proceeds from sales. Vanity publishers may exclude objectionable content such as pornography, but otherwise do not screen for quality–they publish anyone who can pay. For an extra fee, some may offer editing, marketing, warehousing, distribution, and/or promotional services (often of dubious quality), or they may provide variously-priced service packages that include differing menus of extras.

A subsidy publisher also takes payment from the author to print and bind a book, but contributes a portion of the cost and/or adjunct services such as editing, distribution, warehousing, and marketing. Theoretically, subsidy publishers are at least somewhat selective. The completed books are the property of the publisher, and remain in the publisher’s possession until sold. Income to the writer comes in the form of a royalty.

(Taken from SFWA, Vanity and Subsidy Publishers, Definitions. Kudos to them for providing great info on the subject. These are the same people that bring us Preditors and Editors. If you haven’t already done so, you really should go spend some time surfing their site. )

There are also POD (print-on-demand) companies, which pretty much print the files as you deliver them, but they don’t claim to be any type of publisher. They are on-demand printers, some of which will also provide light editing and order fulfillment services for a fee.

So, when would you want to use one of these companies? When you’re publishing for a limited audience. This might include family or personal histories, a book of poetry, a collection of short stories, a book with regional interest, or a book aimed at a very specific, niche industry or reader.

In these cases, what you’re looking for is a company that is upfront about what they are and that doesn’t claim to be a real publisher. You want a company with a good reputation and reasonable prices for their services. If you want to make your book available for sale online, you can either do it yourself or find a company that also offers these services as part of a package.

I’ve seen decent products come out of BookSurge, Create Space, Lightning Source—and even Author House and Publish America. There’s nothing wrong with using these companies, as long as you understand what they are and why you are using them.

And as long as you don’t brag about them as if they’re a traditional national publisher.

Overcoming Writers Block

Some writers claim never to be troubled by writers block. I suppose we have to believe them because no one would lie about that, would they? (cough, cough).

I certainly have had my share of writers block—particularly lately as I’ve been promising this new and improved blog, chockfull of wonderful tips. All I need for a good case of block is high personal expectations + my own natural fear of failure and boom! I’m blocked.

Under the assumption that most writers will experience some degree of writing blockage during their writing careers, here are a few tips that have helped me.

  1. Pack away the perfectionism.
    When I’m starting a new project, getting the basic plot and characters down, I have to consciously give myself permission to do it imperfectly. The important thing is to get something down on paper, I can always go back and fix it later. Sometimes I even intentionally write poorly, just to break my brain out of that “gotta do it right” psychosis.
  2. Work on multiple stories.
    I always have a couple of projects going at the same time. If I get blocked on one, I can switch to something else for a bit. Usually I can find something that will get the creative process started. Once I’ve had a little success with one project, I can go back to the one that is stumping me.
  3. Write a never-to-see-the-light-of-day book.
    If I’m not immediately in the mood to write when I sit down at my computer, I’ll open my “silly book” and work on it for about 15 minutes. This book is a clichéd story (for me, usually a mystery) with no outline and no plot. I pick up where I left off last time and write—not knowing what is going to happen next until it shows up on the screen in front of me. Working on this book also helps break that perfectionism cycle.
  4. Interview your character(s).
    Ask them silly questions, like what they had for breakfast that morning or what they’ve got planned for the weekend—or even, what the heck is your problem? Sometimes I’ve discovered amazing things about my character(s) that add richness to my story.
  5. Watch really bad television or movies.
    Some days when I can’t get going on any of my projects, I’ll watch a show that I know is pretty bad and think about how I would have done it differently. This helps get the creativity going and then I can apply it to my novel.
  6. Stick to a schedule.
    I know, easier said than done. But I’ve found that when I stick to a regular schedule, my brain learns that at a certain time of day, it’s supposed to shift to a creative focus and the blocks become less frequent. Kind of like eating at a certain time of day trains your body to be hungry at certain times.

These are just a few of the things I do to overcome writers block. What are some of your best tips?

LDSToolbar & Sustain This

I’m having a little trouble getting back into the post-vacation groove. I apologize. Hopefully, I will be caught up and back on track by Tuesday (taking Labor Day off).

As I was reading through the e-mails sent to LDSP while I was gone, I found one inviting me to participate in LDSToolbar. I added it to my browser and it seems to be working great. It’s really kind of cool because it links specifically to LDS sites—including LDS publishers (well, one so far) and to yours truly.

LDSToolbar is not real good with the instructions. Fortunately, when I clicked on the Install Toolbar icon, everything worked just fine.

There was also a link from there to Sustaind.org—which works sort of like digg and kirtsy. You vote on blogs and other sites that you think are extra cool. I tried to add the code to this blog but the instructions either weren’t correct or Blogger just didn’t like me at the moment because I kept getting an error message. (If any of you have been able to install this on your Blogger blog, send me details.)

So, what do these two things have to do with being an LDS author? MORE EXPOSURE!

It’s all about name recognition, getting yourself out there and getting noticed. These are just two more avenues to help you do that.

Non-Bookstore Book Signings

I’m taking a break from our hornet’s nest discussion because I can’t really say anything more until I’ve read the book. Although I have a copy in my hot little hands, I don’t know if I’ll be able to read it right away because LDS BOOKSELLERS IS NEXT WEEK AND I’M GOING CRAZY!! So I’m moving on for now but you’re welcome to continue the discussion.

Very interesting discussion at your blog. (Cool, isn’t it? We got 176 unique visitors yesterday. That’s a steller day here at the blog.)

Here’s a hypothetical situation:
Suppose a new, unknown author wants to promote his/her book and asks to do a book signing, only to find that bookstores don’t want new, unknown authors to do book signings. In order to become more well-known it would seem that this author would need to do book signings, yet the stores only want well-known authors. Isn’t this a catch-22? How would said author overcome this obstacle?

Bookstores aren’t the only places you can do signings. Public libraries will often do signings. You have to bring your own books and usually agree to donate a portion of the profits. Sometimes it works better if you can get several authors to come talk about literacy or something, and then do a signing afterward. Also try senior centers, schools, other community fairs and events, book clubs, business or service clubs, etc.

Or offer to do a launch party at the bookstore. If you can guarantee to have a certain number of friends and family show up to your party, planning to purchase at least one book (whether yours or someone else’s), they might be willing to work with you. Of course, you have to be able to actually get those people to show up, to buy a book, and to tell the cashier that they came because of YOU.

You can also do virtual booksignings. This doesn’t get quite as much notice from the bookstores because people don’t go into the bookstore to buy the books. But you can have people buy the book by a certain date from you and then sign the copy to them. If you can show that when you did a virtual signing you had 100 people order books from you, that would get the bookstore interested.

Authors, other ideas? What have you done to get a bookstore to have a signing for you?

Platforms for Novels

A platform for a non-fiction title makes sense, but is there such a thing as a platform for a novel?


Yes, although it’s sometimes harder to define. A platform is a topic or area of expertise that is used to market your book. Instead of just saying, “Go buy my book because it doesn’t stink,” you can talk about a topic of interest to everyone (or lots of people) that is dealt with in your book. It gives you a toe in the door to radio and TV interviews, newspaper coverage, school visits, and other public appearances that simply hawking your books for sale doesn’t allow.

A few examples off the top of my head:

  • Josi Kilpack established a platform for her book, Sheep’s Clothing, researching and discussing how to keep your children safe from online predators. This was something she could talk about that would hook people into reading her book. It was a way to get media interest. When she was on Good Things Utah, most of the interview was spent on safety issues, and then, “oh by the way, I’ve written a book that deals with this topic…” Josi is doing the same thing with her upcoming book, Her Good Name, with a platform on stolen identities.
  • Julie Coulter Bellon’s new book, All’s Fair, is set in Iraq. Her platform is supporting our troops. She’s promoting a charity drive to send care packages to our military men and women.
  • J. Scott Savage’s Farworld: Water Keep, has the platform of finding the magic within yourself. Another could be overcoming disabilities. Either of these platforms will get him speaking engagements in schools and youth organizations.

Many other LDS books have good solid platforms. If you’re an author, please feel free to post info about your book and your platform in the comments section.

Author Promo

After publication, what’s the most important thing an author can do to market his book?

1) Establish an internet presence that includes book cover, blurb, links to online stores, author photo and author bio. Keeping that presence fresh and new with contests, blot or whatever, also helps.

2) Get business cards with your book cover on it and give it to everyone you meet. Tell EVERYONE you know when the book is released.

3) Do public appearances—book signings, book clubs, school visits, firesides, workshops, etc.

More on Author Promotion

If an author wanted to get word of mouth out about their book, like you mentioned, what are some ways they can do that, without reflecting negatively on their publisher, who may or may not have tried to promote the book?

Although it may be more difficult for you, as the author, you can do pretty much the same type of marketing and promotion that a publisher can do—depending on how much time and money you want to put into it. I have lots of posts that deal with this. Click on the labels “Marketing” and “Promotion” to read what I’ve said about it in the past. But here’s a quick list (in no particular order):

Virtual book tours—find bloggers you like/know and ask if they’ll participate. This will cost you a copy of your book per blogger.

Brick and mortar book tours/signings/launch parties—get to know your local bookstore managers and see if they’ll allow you to do this. If they’re not interested, contact your local library. When you travel for personal reasons, call the bookstores in the area, see if they carry your book, ask if they’d like to do a signing. Or do a drive-by, go in and ask if they’d like you to just quickly sign the copies of your books on their shelves. (Take stickers that say “Autographed Copy” and put them on the books.)

TV, Radio, Newspaper interviews—contact your local places, send press releases, see if you can get on the local interest shows.

Get your book on Amazon, even if you have to list it and sell it yourself.

Establish an Internet presence with website(s) and/or blog(s), join reader forums, hold contests to give away copies of your book, etc.

Keep in contact with your publisher to let them know what you’re doing. Hopefully they will be positive and supportive.

And for all of those who insist a publisher should be doing all of this—well, yes, in a perfect world. But we’re talking about a less than perfect situation here. Yes, you will have to promote your on book aggressively and yes, you will have to spend your own money doing so. This is a pain but if it’s your current reality, you either bite the bullet and do it or you let your book fail. Your call.

The Value of Author Promotion

In your experience, do you believe an author’s involvement in promotion makes a difference in sales?

Yes.

Author involvement = sales. The more an author is involved, the more books I’ll sell. An author can reach people on a human interest level. A publisher can’t do that.

Everyone has a circle of influence—a group of people that take an interest in them as a person—family, friends, neighbors. When an author lets these people know they’ve published—via e-mail, blog, personal conversation—it raises an awareness of and interest in the book. This translates into book sales. The people within your circle of influence also have a circle of influence. They will tell their friends about you and your book. This translates into book sales. This is the minimum level of promotion that I expect and attempt to demand from my authors.

From there, the more community involvement, speaking engagements, blogging, etc. that an author does to promote their book, the more they become real to readers. The stronger the connection between the author and the potential reader, the more likely that reader is to buy the book.

Does an author’s involvement in promoting his/her book influence you when you consider publishing another one of his/her books? Does lack of involvement in promotion affect your decision?

Yes. Other publishers may feel differently about this.

During the submission process, I will have at least one conversation with an author about promotion and what I expect from them. I have, once or twice, accepted a “borderline” book because of the enthusiasm the author had and the promotion they had already started to do and/or were willing to do.

I have what I think is a perfect example of how author promotion influences book sales. I accepted a book by an author who made it clear that the promotion they did would be limited. The book was wonderful—absolutely blew my socks off. There was nothing like it in the market, it filled a real need, and the book practically sold itself. In the beginning, the author did regular speaking engagements and book signings and the book became one of my best sellers. When the author stopped doing public appearances, the book continued to sell well enough, but not at the same level. It gradually dropped by about one-third and continues to hold steady. When the author does do a speaking engagement, book sales in that area almost double for about a month, then go back down.

I accepted a second book from this author. It is a wonderful book, but written in a different style and format than their first one. It doesn’t sell itself. I can always tell when the author has made a public appearance (which they do once, maybe twice a year) because sales immediately soar on this book, then drop again within a few weeks to almost nothing.

Will I accept a third book from this author? This is one of those really, really tough questions. If I think it will sell itself, like the first book did, I probably will. But if it’s more like the second one, no.

The sad thing is, if another author submitted a book of the same quality as this author’s second one, and they were willing to promote it, I’d take it in a heartbeat.

The Bare Necessities of an Internet Presence

Yesterday, Jeff Savage addressed the topic of blogging over on Six LDS Writers and a Frog. Go read it. I agree with him.

For those of you too lazy to click the link, he made the point that if you’re an author and you don’t want to blog, don’t feel like you have to do it. For as much as I’ve pushed blogging here on this site, you may be surprised that I agree with that statement. Here’s why: If blogging is a chore to you, it will come out in your presentation and will not serve you in your quest to build your fan base. Same thing goes for social networking, virtual tours, etc., etc.

However (you knew that was coming, didn’t you?), in the world we live in, the Internet is a powerful source of information and many readers go there first in their search for new books to read. In my opinion, every author NEEDS an Internet presence. This presence can be a website, a blog or an author bio page on your publisher’s site.

For beginning authors, whose publishers may not offer bio pages (or whose bio pages are substandard in design and info) and who may not have the skills or funds to set up a website, free blogs are a simple solution. You don’t have to blog on a blog—you can make one that is more like a static website, if you want. (WordPress, with it’s easy tabs and pages, works a little better for this.) If you don’t make regular changes to it, it may not show up very high when someone Googles you, but it will exist and they will be able to find it.

Your internet presence, however you choose to establish it, should have as a minimum the following:

  • Welcome message—a pleasant message welcoming the visitor to the site.
  • Book Info—containing an image of the cover, title, a short blurb, other pertinent information, and a LINK to where it can be purchased online. It can be as simple as what is posted over on the LDS Fiction blog. You need info on every book you’ve published.
  • New Release/Coming Soon—same as the book info, but this needs to be in a distinct area (like at the top or on its own tab) so that it stands out from the others.
  • Author Bio—containing a short, professional bio on yourself with a nice photo. Nice meaning that it’s crisp and clear and that you look like an author someone would like to meet.

Storymakers: Tim Travaglini, Putnam Editor (#2)

Notes from the 2008 LDStorymakers Conference

Workshop: Improve Your Writing
Presenter: Tim Travaglini, Sr Editor @ Putnam, Workshop on Saturday
Submitted by: gwynnwynn

Mr. Travaglini talked about several ways we can improve our writing. He said they were not necessarily in order of importance, and some were more important than others but he didn’t always indicate which were the more important ones. Mr. Travaglini had a very relaxed presentation style and I couldn’t always tell when he was changing topics. I wish I had better organized notes, but I was writing as fast as I could and I know I missed a few things.

Voice is the most important and most difficult to fix. This is where a huge component of natural talent comes in, although it can be learned.

Know your character intimately—what they had for breakfast, their dog’s name, their childhood, etc. Write a bio for your character, with description and everything. Ask yourself: Why do I love them? Are my characters appealing to me?

Narrative tension is tied into conflict. It motivates the reader to care about what’s going on. Bring plot in as early as you can. Weaknesses in this area include conflict that lacks weight or significance, that is trivial or misleading, scenes that don’t move forward, tangents or extra threads, taking too much time in the wrong place.

Conflict and resolution—you have to have something for your protagonist to overcome. There is no plot if there is no conflict; no ending if there is no resolution. When writing for children, your protagonist needs to resolve the conflict for themselves; cannot be resolved by parent or circumstances.

Sympathetic Protagonist—voice gives you a lot. If your reader falls in love with the character, you will have instant sympathy. Sympathy can also be created by the story, what’s happening. Anti-heroes are flawed characters and the story must be about their redemption. You also need to humanize your antagonist.

Secondary characters—you have to know them as well as your protagonist. You need to know whoever walks onto your stage as intimately as you do your protagonist.

Fresh take. There are no new stories. There are only 7 basic narrative structures in human storytelling but you need to make it stand out in some way. You need an original twist or interpretation.

You need a beginning, middle and end. This creates the narrative arc. Beginning needs to draw you in. It needs to have immediacy. He says, don’t use flashbacks ever—and if you do, they need to be brief and blended seamlessly into the text. You need a narrative arc. Are you building toward a climax?

Hooks are very important. First sentence needs to get you to read the first paragraph, which gets you to read the first page, which gets you to read the first chapter.

Internal logic—does your story make sense to an outsider?

Point of View (POV)—Which is right? Once you decide, don’t shift.

Pace—if the scene is not moving the story forward, the pace will be off.

Consider the following for the rest of your career:

1. What makes for a most compelling character? Who are your favorite literary characters and why?

2. What makes for the most compelling storyline/conflicts? What are your favorite and why?

3. How can you reach the broadest possible audience? Don’t over think. Your author’s passion drives you to create good work.

4. Do you even want to reach a broad audience?

5. Are you willing to make the completion of your work the most important thing? You have to be devoted to the work, to the writing. Treat it like it’s important. Your writing will not improve unless your answer is yes.

6. Are you committed to making your work the best it can possibly be? Will you sacrifice your ego for your work? Will you seek and entertain criticism and revisions.

7. Revisit and reread your favorite books and answer questions 1 & 2.

Storymakers: Two Panels

Notes from the 2008 LDStorymakers Conference

Workshop: Publishers Panel
Presenter: Chris Bigelow, Zarahemla; Lisa Mangum, Deseret Book; Kammi Rencher, Cedar Fort; Kirk Shaw, Covenant
Submitted by: Shy Submitter

The panel began with each publisher telling us what they were looking for.
Chris/Zarahemla: provocative, unconventional stories that are ultimately faith confirming.
Lisa/Deseret Book: YA, historical with or without romance, beginner chapter books.
Kammi/CFI: stories with potential to crossover to national, with LDS values and themes.
Kirk/Covenant: suspense, romance, historical, historical epic series, good non-fiction (self-help), gift books

Q: There are no LDS agents because they would not make any money. But assuming someone was willing to work for very little, would LDS publishers be willing to work with agents?
A: They all said yes.

Q: What type of content is not allowed?
A: No swearing, graphic violence and sex, no false doctrine, careful with polygamy; PG rating. (All agreed, but Zarahemla was a little more lenient on these.)

Q: What are the differences between the LDS and national markets?
A: A best seller for an LDS book is 20,000 copies sold; national is 100,000. National publishers can potentially sell to the whole world; LDS publishers are limited to the number of members of the Church, 13 million (much less, if you limit it to English speaking). There is less direct competition in the LDS market. National market needs more lead time from acceptance to publication.

Q: What is expected from the author in terms of marketing their book?
A: Chris/Zarahemla: networking, website, readings, bookstore events, especially in home town.
Lisa/Deseret Book: as much as you can do; blog, website, networking skills, available for interviews.
Kammi/CFI: active, working connections and resources, blog, website, radio or TV connections (if you have them), book signings.
Kirk/Covenant: book signings are not a big seller for them; brainstorm with marketing department, articles for magazines, be proactive.

Workshop: Authors Panel on Agents
Presenter: JANETTE RALLISON, 700,000 books sold; agent: Erin Murphy; JEFF SAVAGE, 4 books, 2 Covenant titles released this year, national YA fantasy with Shadow Mountain this year; agent: Jackie Sack @ Bookends, Inc.; BRANDON SANDERSON, national epic fantasy, children’s books with Scholastic, published in 15 languages, 2 movie deals, agent: Joshua Bilmes @ Jabberwocky; JAMES DASHNER, 4 Jimmy Fincher books, 13th Reality with Shadow Mountain, currently looking for a new agent.

[Shy Submitter apologizes for not noting who said what; this is the collective wisdom of the panel.]

Agent fees are generally 15% for US rights, foreign rights are 10% to the US agent and 10% to the foreign agent.

Royalties are sent to the agent who takes their fees and sends the rest to you. They also send you a 1099 at the end of the year.

Agents need to have a good relationship with editors and publishers.

Before signing with an agent, check them out. Who are their other clients? Contact them and see if they are happy. How many books do they place each year? Which books have they placed in the past year? What is the average advance they are able to get for their authors?

Check them out: Writers Beware, Predators and Editors have lists of good and bad agents, also some sample contracts. Other helpful sites are Show Me the Money (Brenda Hiatt/Romance) and Locus (sci-fi/fantasy), AgentQuery.com.

Agents contracts can be as short as one page and should cover: how long they will represent the work, how much they will be paid, how to end the contract.

Marketing: Publishers send out ARCs (Advance Reading Copies). Some send 100, some send 1,000s. They may do conventions. Author is expected to do a website, bookmarks, book signings, school visits (children & YA), word of mouth. Join genre groups for support and ideas.

1% of the population are readers; the rest read an average of 1 book per year.

Storymakers: Lisa Mangum, Deseret Book Editor

Notes from the 2008 LDStorymakers Conference

Workshop: Making the Leap
Presenter: Lisa Mangum, Workshop on Friday
Submitted by: Shy Submitter

Five things you can’t control:
1. It’s a business. We look for what’s going to make money. Buying a book in the store is an emotional decision. Buying a manuscript to publish is a business decision.

2. Number of manuscripts submitted in a given year. Deseret Book receives 1500 manuscripts in one year. Of those, 30 are published. [I think this was fiction books?] DB produces 150 products a year, which includes all books, audio, music and paperback reprints.

3. Number of available slots for new authors. DB always has some slots reserved for new authors, but the number varies. In 2006, they published 60 books; 11 were from first time authors.

4. Other manuscripts submitted that are similar to yours. They don’t want to publish two books in the same year that will compete with each other. Don’t write to a trend. They accept 1 to 2 years out, so by the time a trend is identified, it’s over. Be the first of what’s coming next.

5. Her mood. It’s easier to reject a book when the editor is having a bad day. Sending chocolate won’t help. She’ll eat the chocolate, but it doesn’t change her decision.

Five things you can control:
1. Do your homework. Answer these six questions before submitting: a) Am I in the right slush pile? b) Who is going to buy this? Young girls, women, children? c) How is your book different? Know what’s on the market and how your book is different/better. d) What are people buying? Talk to librarians, check best seller lists, etc. e) What is your marketing plan? What special outlets do you have? f) Have I let five honest people give me feedback? People who love you don’t count.

2. Follow posted submission guidelines. Please! Make the envelope easy to open. If you want your manuscript returned, send a big enough envelope.

3. Write a killer cover letter. This is your most important page. This is a business letter. Difference between query and cover letter—query is “I’m writing XYZ. Are you interested?”; cover is longer with more detail, informative. Including some proposed back cover copy is fine. 80 to 85% of the titles are changed, but DO put a title on it.

4. Showcase your talent. Include your writing credentials, writing organizations you belong to (like SCBWI), what you’ve written even if it’s not published, show us you have more than one book in you, that we can get a book a year out of you.

5. Deal with your rejection letters. Any type of personalized comment on a rejection letter is good. They only detail what’s wrong if it was a close call. Keep writing, keep working because you can’t imagine not doing it. “Don’t worry. Don’t hurry. Don’t stop.”

Other miscellaneous things:
It takes about two years from acceptance to published book.
They respond in 10 to 12 weeks; you may call or e-mail after 12 weeks.
If you’ve done significant rewrites, you may resubmit.

Storymakers: Kirk Shaw, Covenant Editor

Notes from the 2008 LDStorymakers Conference

Workshop: Ten Ways to Get Your Story Noticed
Presenter: Kirk Shaw, Workshop on Friday
Submitted by: Karlene Browning

(I have 10 things on my list but they don’t match up well with the 10 things in the syllabus, so if someone else wants to add to this list, please feel free to go right ahead and do it.)

First, he said that if we attended the conference, we could use his name and submit directly to him, skipping the slush pile entirely. He said he’s looking for: gift books, 32 page children’s picture books, suspense, action, romance, historical epics, YA and childrens (chapter books). He stressed that they needed to be a good read and DYNAMIC.

1. Cover letter—Do research to make sure they publish your type of book. First paragraph should include word count, genre and subgenre (ex: not just “mystery” but “who-done-it cop story”). You can also say it’s similar to a particular author. Don’t use modifiers. Be objective: “this is what my book is.” List credentials if you’ve been published before. (Credentials = it’s printed; you’ve been paid for it.)

2. Openers for your book—Do NOT start with eating, sleeping, dreaming, flashbacks, anything sedentary or far away from your story. DO start with interest and action.

3. Formatting your manuscript—Follow publishers guidelines. Use MS Word; do not use WordPerfect.

4. Proofread—Make sure your manuscript is your best work. Have it proofed.

5. Dialogue—Don’t use heavy tags (ex: “Don’t go into the woods,” she whispered breathlessly.) Avoid dialogue tags when you can. Give each character their own voice, so they could be recognized without the dialog tag.

6. Be fresh—Give us a twist on the setting, plot, etc.

7. Characters—Avoid polar characters who are all good or all bad. Give them unique voices. Give them unique names; don’t have them all start with the same letter.

8. Conflict—You need meaningful conflict that moves you toward your end goal.

9. Writing Style—Watch for your pet words and phrases. (Ex: actually, suddenly, however.) Use sensory experiences. Show, don’t tell. Be consistent in your narrative style.

10. Climax—Your entire story should aim toward the climax and move you that direction in some way.

Storymakers: Creating Your Inner Writing Team

Notes from the 2008 LDStorymakers Conference

Workshop: Creating Your Inner Writing Team
Presenter: Carroll Morris
Submitted by: Lee Ann Setzer

I attended Carroll Morris’s session, “Creating Your Inner Writing Team.” Carroll, who co-authors the “Company of Good Women” series with Lael Littke and Nancy Anderson, reviewed the special strengths of the right and left brains, reminding us that no one is all right- or left-brained—it’s not like the non-dominant side is “filled with packing peanuts!”

We’ve heard plenty about brain dominance in the last twenty years, but a couple of points impressed me. One was that the left brain—she called it the Project Manager and the Inner Editor—is naturally active, aggressive, and demanding, while the right brain—the Creative Dude—is naturally passive and accepting. So the Inner Editor demands to be heard, while the Creative Dude, when ignored or put off, shrugs and wanders away.

She also emphasized that all the voices in our heads are there to protect and help us. The Inner Editor tries to keep us from making mistakes that might hurt us, while the Creative Dude is constantly “googling the environment,” noticing pieces of important information, forming impressions, and coming up with ideas. She briefly addressed those other voices as well, mostly left-brain residents, like the frightened child who’s afraid of rejection and the spoiled brat who wants to goof off.

Carroll helped us relax and guided us to visualize our “inner writing team,” starting with our inner writing area. We invited each member of the team into the room, one at a time. We had a firm chat with the Inner Editor, expressing gratitude for all its help but asking (it? him? her?) to please take a break when Creative Dude needs to share ideas. Then we invited Creative Dude to share anytime, and we promised to listen. The project manager, the frightened child, and the spoiled brat all got some attention. Each inner voice promised to help—after all, they only want what’s best for us!

Maybe I’m a little remedial here, but it hadn’t occurred to me the those voices in my head were on my side. Focusing on them one at a time and acknowledging their contributions gave me energy and some new optimism. The last couple of days, I’ve been more successful at turning off the Inner Editor (or rather, sending her on a well-deserved vacation) and inviting Creative Chick’s ideas. Thanks, Carroll!

Lee Ann Setzer
www.leeannsetzer.com